Specialist - PR & Corporate Communication

JOB PURPOSE

Lead and execute Corporate and Brand PR and Corporate Internal communications at Bajaj Electricals Limited

KEY RESPONSIBILITIES

Public Relations :

• Work with agency to deliver opportunities for corporate PR while maintaining relations with key media & industry stakeholders.
• Develop and execute corporate & Brand PR strategies to enhance brand visibility, elevate reputation, and position Bajaj Electricals as an industry leader. Manage Crisis whenever necessary.
• Ensure adherence of all PR & Corporate communication to corporate & brand Guidelines.
• Oversee the creation of high-quality content for press releases, social media, internal newsletters, speeches, and other communication materials.
• Support any corporate events, press conferences, and community outreach programs, ensuring they effectively convey the companys message and enhance brand perception.

Corporate Communication:

• Design and implement internal communication programs and events to foster employee engagement, reinforce corporate culture, and keep employees informed about company initiatives and successes.
• Lead communication external to enhance the companys image.
• Monitor and analyze the effectiveness of communication strategies using key performance indicators (KPIs), providing regular reports and insights to senior management for continuous improvement.
• Develop a high-performing communications agency team, fostering a culture of creativity, collaboration, and excellence in delivering communication objectives.

EDUCATIONAL QUALIFICATIONS

• Graduation in Mass Communication / PR; PG or MBA in marketing

WORK EXPERIENCE

• +5 yrs in Corporate & Consumer PR Roles or PR agency background with relevant experience in FMCG/Appliances/FMCD

ADDITIONAL REQUIREMENT

• Strong Media Relations,
• Excellent Communication Skills,
• Strategic Thinking and Planning,
• Project Management, Knowledge of Industry Trends
• Ability to Understand PR Measurement & ROI
• Understanding of Business Dynamics Leading to PR & Internal Communication Opportunities
• Content Management
• Crisis Management

INTERNAL / EXTERNAL INTERFACE

Internal: Business Heads / Employees

External: Agencies for PR, Brand & Advertising

TYPE OF ROLE: Individual Contribution Role