Specialist - Data Analytics

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Freshworks is looking for a smart, driven business analyst to join the marketing operations team and optimize marketing processes and investments through data-driven insights. In this role, you will define measurement frameworks, build scalable processes, and analyze data to enhance marketing efficiency.

As the custodian of every lead entering our systems, you should be proficient in Google Analytics, CRM, and SQL for data analysis. You will be responsible for conducting journey analysis, tracking user behavior, optimizing funnels, and improving conversion rates. Additionally, you will define new initiatives, execute strategic projects, and monitor key performance metrics.

This role requires close collaboration with product, sales, and marketing teams to drive data-backed decision-making. If you are a self-starter with strong analytical skills and a passion for high-growth opportunities, this is the perfect place for you!

• Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics

• Atleast 4 years of professional experience in Business Intelligence/Data Analytics/Modelling, preferably within an IT product/ e-commerce/ SaaS company

• Proficiency in Google Analytics with experience in analyzing and interpreting web data to drive insights and optimizations

• Ability to manipulate large data sets with high dimensionality and complexity; proficiency in SQL, Excel/Google Sheets, BI reporting tools (e.g. PowerBI, Tableau, Qlik, Looker) and one coding language (Python, R, Java etc.)

• Strong understanding of journey analysis, including tracking user interactions and identifying patterns to enhance user experience

• Expertise in funnel optimization with the ability to analyze drop-offs and improve conversion rates through data-driven strategies

• Hands-on experience in user behavior tracking, leveraging analytics tools to monitor engagement and identify trends

• Proficiency in conversion rate analysis, with the ability to assess and optimize marketing and sales funnels for improved performance

• Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information with accuracy

• Visualization experience is a must - ability to build powerful visuals & dashboards –PowerBI experience preferred

• Exceptional verbal, written, and visual communication skills

• Demonstrated experience in predictive analysis, and expertise in R, SQL, Python

• Self-starter, independent and comfortable with ambiguity

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.