Solutions Marketing Leader

Responsibilities:

Definition of Offerings and Solutions for Sigmoid BCS Practice (Business Consulting and Solutions)

Define and organize Sigmoids services portfolio for the CPG industry, with a roadmap to expand into Retail, LS and BFS

Outside-in view on how Business Solutions and Services are getting redefined and reorganized in the industry

Lead end-to-end definition and scaling of AI, Data Science, Data Engineering, and Analytics-led service offerings for CPG, Retail, LS and BFS markets. Ensure offerings are scalable, repeatable, and aligned with delivery capabilities and market demand

Go-To-Market (GTM) Strategy

Design and execute GTM strategies for defined service offerings, including positioning, packaging, pricing inputs, and launch plans

Identify and define target client personas, use cases, and a prioritized client shortlist for each offering

Partner closely with Sales, Pre-Sales, and Leadership teams to enable effective market penetration

Value Articulation & Messaging

Own value propositions, business outcomes, and differentiation narratives for each solution Develop client-facing FAQs, solution narratives, and outcome-driven messaging tailored to executive and practitioner audiences

Translate complex analytics capabilities into clear, compelling business value

Train the sales teams on the messaging and value proposition

Solution Architecture & Enablement

Collaborate with technical and delivery teams to define solution architectures that balance innovation, feasibility, and scalability

Ensure solutions are well-documented and easy for Sales and Delivery teams to understand and deploy

Assets & Form Factors

Led creation of multi-format solution assets, including sales decks, demos, event experiences, partner collateral, and digital content

Ensured consistent storytelling and quality across all client-facing materials

Supported large industry events and executive briefings with tailored solution workflows and narratives

Qualifications & Experience

1020 years of experience in Solutions Marketing, Product Marketing, Consulting, or Analytics Services

Strong domain expertise in CPG; exposure to Life Sciences, BFS and Retail is highly desirable

Proven experience packaging and scaling analytics, data, or AI-led services

Strong understanding of data ecosystems, including DS, DE, analytics platforms, and BI tools

Ability to operate at both strategic and execution levels

Excellent stakeholder management, storytelling, and communication skills

Leadership through Influence over Authority

Having experience in a start-up environment and a scale-up phase is highly desirable

About Sigmoid:

Sigmoid is a leading provider of Data Analytics Services, specializing in serving clients in the F500/1000 space, globally. We empower these companies to unlock the full potential of their data, make data-driven decisions, and gain a competitive edge in the market. Our innovative solutions and dedicated team of experts have made us a trusted partner for our clients worldwide.