Social Media & Website Content Manager

SOCIAL MEDIA & WEBSITE CONTENT MANAGER ASIA

Ready for your new challenge?

EC International Group is a global player in Prototype Manufacturing & Low-Volume Production in plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space & telecommunications, robotics, medical, energy, automotive, etc.

Our core manufacturing capabilities include:

• CNC machining (milling, turning, wire & sinker EDM)
• Injection molding (plastic, LSR & compression)
• Sheet metal fabrication and metal stamping

We also provide complementary manufacturing solutions such as vacuum casting (urethane casting), 3D printing (SLA, SLS & MJF), extrusion and die casting.

With multiple locations across Europe and Asia, EC International Group is accelerating its digital development and international visibility across Asian markets.

Join a dynamic international industrial group and contribute to strengthening our digital presence across Asia.

ROLE OVERVIEW

Reporting to the Regional Marketing Manager Asia, you will be responsible for managing and developing EC International Groups digital visibility, website content and social media presence across Asian markets.

Your mission will be to increase the companys online visibility, generate qualified traffic and support business development through high-value digital content adapted to Asian audiences.

You will play a key role in developing the companys SEO strategy, website content and B2B social media communication across Asia.

KEY RESPONSIBILITIES

SEO Strategy & Digital Visibility

• Define and deploy a multi-country SEO strategy for Asian markets through strategic keyword research
• Improve the companys organic visibility on search engines across Asia
• Implement netlinking initiatives, including the development and execution of a backlink acquisition strategy
• Monitor SEO performance and continuously optimize content
• Identify opportunities to strengthen the companys digital positioning in Asian markets

Website Content Management Asia

• Publish and manage localized content on Asian versions of the company website
• Maintain a publishing rhythm of three content publications per week
• Ensure proper content structure and basic SEO optimization
• Monitor website performance and engagement metrics

Social Media Management Asia

• Define and implement the companys B2B social media strategy across Asian markets
• Plan and execute social media campaigns aligned with marketing and business development objectives
• Manage and develop the companys presence on professional and regional platforms
• Create and publish engaging content to increase brand visibility, engagement and audience growth
• Build and manage a professional community across digital platforms and industry forums

Manage and develop the companys presence on major Asian platforms:

• WeChat & Weibo (China)
• Line (Japan)
• Naver Blog (Korea)
• TikTok Asia

Responsibilities also include:

• Planning and scheduling social media content calendars
• Adapting messaging for each country and platform
• Monitoring engagement, reach and performance metrics
• Producing social media analytics and performance reports
• Continuously optimizing content and campaigns to improve visibility and audience reach

Paid Social Campaigns

• Manage paid campaigns on regional platforms:
• WeChat Ads & Weibo Ads
• Line Ads
• Naver Ads
• Optimize campaign targeting and budgets
• Track campaign performance and ROI

Website Content Creation & Optimization

• Develop and manage the editorial content calendar
• Enrich and update static website pages (services, industries, business units, etc.)
• Write high-value articles, including technical and educational content
• Produce customer case studies and success stories
• Continuously improve SEO performance and user experience

Market Intelligence & Competitive Analysis

• Conduct technology and industry monitoring across Asian markets
• Analyze competitors digital strategies and positioning
• Identify opportunities for differentiation and growth
• Provide strategic recommendations to improve digital performance

Cross-Regional Coordination

• Work closely with the European marketing team
• Align regional content execution with the global marketing strategy
• Provide feedback on local market trends, user behavior and terminology
• Contribute to improving AI-assisted content workflows

PROFILE REQUIRED:

• 25 years of experience in digital marketing, SEO, social media management or content marketing
• Experience managing website content through a CMS (WordPress or similar platforms)
• Proven experience in SEO strategy, content optimization and digital visibility development
• Experience managing social media platforms and digital campaigns
• Familiarity with analytics and performance monitoring tools (Google Analytics, social media insights, etc.)
• Strong interest in industrial technologies, engineering or manufacturing sectors
• Ability to work effectively in an international and multicultural environment

KEY SKILLS:

• SEO strategy and keyword research
• Content writing and editorial planning
• Website content management (CMS)
• B2B social media marketing
• Netlinking and backlink acquisition strategy
• Paid social campaign management (WeChat Ads, Line Ads, Naver Ads, etc.)
• Digital analytics and performance monitoring
• Strong communication, creativity and storytelling skills

LANGUAGES

• English: professional working proficiency
• One or more Asian languages are a strong advantage (Chinese, Japanese, Korean, Thai, Vietnamese)

WHY JOIN EC INTERNATIONAL GROUP?

The job advantages:

• A fast-growing international industrial group
• Exposure to advanced manufacturing technologies
• A dynamic and multicultural working environment
• Opportunities for long-term career development

WAGE PACKAGE:

• Annual gross salary: competitive package depending on profile and experience
• Performance-based variable compensation according to KPI achievement
• Laptop and professional tools provided
• Access to digital marketing and analytics software required for the role
• Local benefits package according to the country of employment

GENERAL INFORMATION:

• Start date of employment: As soon as possible
• Location: Bangalore (Bengaluru) India
• Scope: Asia (APAC, China, Japan, Korea)

Are you ready to take on this challenge?

Join EC International Group and help us strengthen our digital presence across Asia.

Mails: lionel.seguin@ec-international-group.com

For further information: www.ec-international-group.com