Social Media Strategist

Company Description

At Donatekart, we make giving easy and transparent. As Indias leading crowdfunding platform, we enable people to support NGOs by donating essential products directly. Over the past 7+ years, weve raised 300 Cr through 4800+ campaigns, supported 2600+ NGOs, and built a community of over 9,00,000 donors. Recognized as Indias Best Social Enterprise, we are now looking for a Senior Social Media Specialist to join our mission-driven team.

Key Responsibilities

1. Plan and execute social media content across platforms (Instagram, Facebook, LinkedIn, X, YouTube).
2. Create engaging posts, captions, reels, stories, and campaign creatives.
3. Coordinate with designers and copywriters to produce high-quality content.
4. Manage daily posting schedules and content calendars.
5. Monitor trends and suggest innovative content ideas.
6. Drive organic reach, engagement, and follower growth.
7. Respond to comments, messages, and community interactions.
8. Track performance metrics and prepare monthly reports.
9. Support influencer collaborations and partnerships.
10. Help amplify social impact stories and campaigns.

Must Have Skills

• 2+ years of experience in social media or digital content.
• Strong writing and storytelling skills.
• Hands-on experience with Instagram, Facebook, LinkedIn, and YouTube.
• Basic understanding of social media algorithms and trends.
• Ability to create content calendars and campaign ideas.
• Analytical mindset with understanding of metrics like reach, engagement, CTR, and growth.
• Basic knowledge of design tools like Canva or Adobe tools.
• Ability to understand audience behavior and adapt content accordingly.
• Good communication and coordination skills.
• Passion for social impact, storytelling, or purpose-driven brands.

Good-to-have-skills

• Experience in the social sector, NGOs, or impact-driven brands.
• Experience with social media tools like Hootsuite, Buffer, Zoho Social, or Meta Business Suite.
• Basic video editing skills (Reels, Shorts, YouTube content).
• Experience with influencer marketing or community building.
• Understanding of paid social media campaigns.
• Ability to manage multiple projects with quick turnaround time.
• Visual sensibility and understanding of brand aesthetics.