Social Media Marketing Specialist

About The Role:

We're looking for a Social Media Specialist to manage and grow our presence across key social platforms. This is a hands-on role for someone who understands social-first storytelling, trends, and community building, and can consistently turn ideas into engaging content.

Key Responsibilities:

• Manage day-to-day social media operations across platforms (Instagram, LinkedIn, X, YouTube, etc.).
• Plan and execute content calendars aligned with brand and marketing goals.
• Create, curate, and publish engaging content (posts, reels, stories, short videos, carousels).
• Monitor trends, memes, and platform updates and apply them creatively to the brand.
• Write strong, platform-appropriate captions and copy.
• Engage with the community by responding to comments and direct messages in a timely manner.
• Track and report on social media performance (reach, engagement, growth).
• Collaborate with design, content, and marketing teams.
• Support social media campaigns, launches, and announcements.

Key Requirements:

• 13 years of experience managing brand or creator social media accounts.
• Strong understanding of major platforms and their best practices.
• Good copywriting skills with a strong sense of tone and voice.
• Ability to spot trends and act on them quickly.
• Basic understanding of social media analytics and reporting.
• Experience with tools like Meta Business Suite, Hootsuite, Buffer, Sprout, or similar is a plus.
• Startup or high-growth environment experience preferred.