Social Media Marketing Specialist

Job Description

Well-versed withFacebook adverts paid promotions on different social media platforms, SMO, Social media

ad creation and promotion, and Google adverts.

Community Creation & Management through all social media platforms and online sites e.g. Quora,

Reddit, Wiki how etc.

Should have managed multiple social media accounts

Should be well-versed in generating reports for the campaigns handled.

Should have intrinsic knowledge of the inner working of social media marketing tools and their

settings

Regularly checking the technical health of each sm platform - Respond and react to changes within

social networks, changes in functionality, methods of engagement , etc.

Social Media Listening/ Monitoring (Using relevant tools)

Designing and implementing social media strategy to align with business goals

Regularly track the performance of posts and derive insights to propose future strategies for all

accounts and present the same.

Creating Monthly Content Calendar

Job Requirement

Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google.

Achieving Weekly/Monthly targets set for individual brands

Perform research on current benchmark trends and Audience Analysis for brands.

Generate, edit, publish and share engaging content daily (e.g. original text, photos, vid eos, and news)

Suggest and implement new features to develop brand awareness.

Stay up-to-date with current technologies and trends in social media, design tools, and applications

Communicate with followers, respond to queries in a timely manner, and monitor customer reviews

Weekly KPIs updates and presenting to management

Analyse customer expectations according to past social media activity

Establish relationships with social media influencers to develop a strong network

Ensure brand consistency in copy through tone, voice, and terminology

Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e., Twitter, Facebook, Instagram, YouTube, and also other platforms like LinkedIn, Reddit, Quora, Pinterest, etc.