Social Media Marketing Manager-Brand & Community Growth

Role Summary

You will own the end-to-end social presence of Optimist across Instagram, YouTube,

LinkedIn, and emerging platforms. This role blends creative strategy, content production,

trend intelligence, micro-influencer instincts, and data-driven storytelling.

We are a challenger brand your work must spark virality, conversations, community

growth, and a strong digital-first brand identity.

Key Responsibilities

Content & Social Strategy

Own the content calendar across Instagram, YouTube, LinkedIn, X.

Create platform-native content that is witty, insight-driven, and built for early

adopters.

Build narratives that amplify Optimists mission: Worlds Most Energy-Efficient AC.

Comfort Without Compromise.

Plan and publish short-form videos, reels, carousels, GIFs, and YouTube community

content.

Trend & Culture Intelligence

Stay ahead of trends, creator formats, sound trends, meme culture, and category

conversations.

Proactively pitch content formats that improve virality and shareability.

Identify whitespace opportunities to insert Optimist into category and cultural

moments.

Influencer & Creator Collaboration

Act as a micro-influencer yourself (preferred) comfortable appearing on camera

for explainers or trend-based content.

Identify, outreach, negotiate, and manage micro creators across lifestyle, tech, or

home improvement domains.

Work closely with influencer agencies to plan and execute monthly creator

calendars.

Coordination With Creative & Agency Ecosystem

Collaborate with the creative agency to translate briefs into high-impact social

assets.

Manage day-to-day coordination with the performance agency to amplify content

via paid campaigns.

Align weekly deliverables, content priorities, and timelines across agencies to ensure

high creative throughput.

Provide clear feedback loops, references, and quality benchmarks to maintain

Optimists tone and aesthetic.

Performance & Analytics

Track weekly metrics: reach, engagement, saves, shares, CTR, traffic to

Amazon/website, and follower quality.

Run boosted campaigns on Meta & YouTube for amplification.

Drive measurable outcomes: website visits, Amazon searches (Optimist AC), recall

lift, and video views.

Community Building

Build an engaged community through polls, replies, DMs, UGC prompts, and creator-

driven storytelling.

Maintain and refine a distinct brand tone: radical clarity + proof-led confidence +

intelligent wit.

Required Skills & Experience

13 years in social media management for consumer tech, D2C, or lifestyle brands.

Strong content sense: writing, scripting, copy editing.

Good understanding of Meta & YouTube analytics.

Ability to shoot and appear in videos (preferred).

Obsessed with trends, algorithms, and social culture.

Comfortable working in a fast-paced brand environment with high creative output.

Who You Are

A creator at heart, marketer by skill.

A mix of strategist + editor + storyteller.

Someone who can make a brand feel alive every single day.