Social Media Marketing Manager

Company Description

Westlake Brands, based in Austin, Texas, a upcoming brand specializes in creating premium lifestyle products that combine simplicity, performance, and sustainability to enhance daily experiences. Each of our brands caters to focused demographics and active styles.

This is a newly created position to be based in India to support the brand for USA and Indian markets.

About the Role

We are seeking a creative, strategic, and culturedrivenSocial Media Managerwith experience in fashion or consumer goods to lead and grow our brand presence across social platforms. This role combines content creation, community engagement, and brand strategyturning our brand vision into compelling social storytelling that builds awareness, engagement, and loyalty.

The ideal candidate has a background inCommunication, Mass Media, Fine Arts or a related field, with a strong understanding offashion culture, digital behavior, and emerging consumer trends. They should have a proven ability to craft cohesive, digitalfirst brand narratives and bring fresh, modern thinking to every project.

Most importantly, were looking for someone with anatural sense of curiosity, someone who stayshungry to learn, thrives in a fastmoving creative landscape, and knows how tohave fun while building something meaningful.

Please Note: This is a global role which has cross time zone participation for 2/3 days in a week.

Key Responsibilities

Social Media Strategy & Brand Building

• Develop and execute asocial media strategyaligned with overall brand and business goals
• Ensure consistentbrand voice, tone, and visual identityacross all platforms
• Translate brand strategy into platform-specific storytelling and campaigns
• Strong understanding Customer Journey and its Optimization

Content Creation & Management

• Plan, create, and publish engaging content across platforms such as Instagram, TikTok, Pinterest, YouTube, and emerging channels
• Collaborate with creative, design, and merchandising teams to produce high-quality visuals, copy, and video
• Oversee content calendars, campaign launches, and seasonal storytelling

Community & Influencer Engagement

• Build and manage an engaged online community through active posting, moderation, and conversation
• Ability and experience in target marketing and community creation.
• Identify and collaborate with influencers, creators, and brand partners aligned with fashion and lifestyle audiences
• Monitor social sentiment and respond to customer inquiries in a timely, brand-appropriate manner

Performance & Analytics

• Track and analyze performance metrics (engagement, reach, growth, conversions)
• Use insights to optimize content, posting schedules, and campaigns
• Prepare regular reports with actionable recommendations

Trend & Market Awareness

• Stay current onfashion trends, social media platform updates, and cultural moments
• Proactively test new formats, features, and creative approaches

Qualifications

Required

• 56+ years of experience insocial media management, preferably infashion, apparel, beauty, or consumer goods
• Bachelors degree in communication, Mass Media, Fine Arts, Marketing, Journalism, Fashion Design or a related field
• Strong understanding ofbrand strategy and storytelling
• Proven experience managing multiple social platforms end-to-end
• Excellent writing, editing, and visual storytelling skills
• Experience using analytics and social media federation tools
• Expertise in content development software like Adobe Suite, Sigma etc
• Working for a Brand and has one full life cycle experience in laughing a product category

Preferred / Nice to Have

• Working experience with global fashion brands or Advertisement agency
• Experience working withDTC or lifestyle brands
• Familiarity with paid social campaigns and creator marketing
• Working knowledge of content production (photo/video direction, editing tools)
• Passion for fashion, design, and consumer culture

Key Success Metrics

• Engagement rate and audience growth
• Brand consistency and storytelling quality
• Campaign performance and content effectiveness
• Community sentiment and responsiveness

Why Join Us

• Opportunity to shape and grow a fashion-forward brand voice
• Creative ownership with strategic influence
• Collaborative, fast-paced upcoming consumer brand environment