Social Media Marketing Manager

Unnati Anam Consultancy is hiring for Play The Novel a wedding storytelling studio

At Play The Novel we create cinematic films and editorial imagery rooted in narrative and emotion. We focus on crafting visual novels that go beyond documentation, thoughtfully capturing moments, relationships, and cultural nuances through a refined, story-led lens. Our work is driven by aesthetics, intention, and a deep respect for personal stories.

Working Model: Onsite

Location: Byculla, Mumbai

Days: Monday - Saturday

Timings: 11:00 AM - 8:00 PM

Budget: 30 to 40k per month (depending on experience)

Experience: 1-2 years (Social Media / Content / Brand experience preferred)

About the role: We are seeking a Social Media Manager to lead Play The Novels social presence. You will bring a strategic lens to content planning, campaign execution, and narrative expression that resonates with our aesthetic and emotional storytelling ethos. The ideal candidate understands visual language, campaign rhythms, and the unique sensitivity of wedding content. You will work collaboratively with directors and external partners, driving content with clarity, creativity, and consistency.

Key Responsibilities

Content Strategy & Planning

• Build and manage content calendars aligned with brand goals and seasonal campaigns.
• Shape compelling narratives for posts, carousels, and media that reflect our visual story-telling ethos.
• Refine existing content into stronger, audience-centric formats.

Creative Direction & Execution

• Create on-brand captions, content outlines, and creative briefs.
• Work with outsourced editors, designers, and creators to ensure high-quality execution.
• Maintain aesthetic continuity across platforms and content types.

Brand Visibility & Collaboration Support

• Support coordination of visibility initiatives, feature opportunities, and strategic collaborations.
• Bring brand-aligned ideas for how the social voice can enhance reach and resonance.

Performance Awareness

• Track engagement and performance metrics to inform content decisions.
• Use insights to optimise campaigns and support broader marketing goals.

What Were Looking For

• 1-2 years of hands-on social media, brand, or content experience.
• Strong visual sensibility and storytelling skills.
• Ability to translate emotional moments into compelling social narratives.
• Organised, proactive, and able to manage execution with minimal oversight.
• Familiarity with analytics, content planning tools, and basic performance marketing concepts.

Why Join Us?

At Play The Novel, youll be part of a creative atelier that prioritises storytelling and aesthetics. Youll drive meaningful brand presence and help shape how couples and communities experience wedding stories, in a role that blends strategy, creativity, and impact.