Social Media Marketing Manager

Role Objective:

To build a strong social presence by driving meaningful engagement, visibility, and communityfocusing on impact and conversations rather than vanity metrics.

Key Responsibilities:

1. Brand Engagement

• Create and publish engaging content that strengthens brand presence across social platforms
• Develop storytelling formats that connect with the target audience
• Ensure consistency in brand voice, tone, and messaging

2. Community Engagement

• Actively interact with the audience through comments, messages, and conversations
• Build and nurture an engaged online community
• Create interactive formats such as polls, Q&As, and discussions

3. Platform Strategy

• Own and execute the social media strategy across key platforms (primarily LinkedIn and others as relevant)
• Identify opportunities to improve reach, engagement, and audience growth
• Experiment with new formats and content styles

4. Ecosystem Building

• Collaborate with internal teams, partners, and stakeholders to amplify content reach
• Encourage cross-posting, tagging, and collaborative content initiatives
• Strengthen relationships within the broader industry and community

5. Platform & Content Strategy

• Plan and manage the content calendar aligned with campaigns and brand objectives
• Convert insights, stories, and ideas into engaging formats such as posts, carousels, videos, and threads
• Optimize content for platform algorithms and audience preferences

6. Measurement & Insights

• Track key performance metrics such as engagement, reach, saves, comments, and audience growth
• Analyze content performance and share insights with stakeholders
• Continuously refine the strategy based on performance data and audience behavior

Preferred Qualifications

• 36 years of experience in social media, content marketing, or digital marketing
• Strong understanding of social media platforms and trends
• Excellent storytelling, communication, and content creation skills
• Experience in community management and engagement-driven social media strategies.