Social Media Marketing Manager

Experience Required: 12 Years

Industry: Digital Marketing Agency

Employment Type: Full-time

Location: Kolkata (Newtown)

We are seeking a proactive and creative Social Media Marketing Manager with 12 years of agency or brand-side experience to manage multiple client accounts across diverse industries. The ideal candidate thrives in a fast-paced environment, understands client servicing dynamics, and can balance creativity with performance-driven results.

• Manage and execute social media strategies for multiple client accounts
• Create monthly content calendars aligned with client objectives and brand guidelines
• Develop engaging content (posts, reels, stories, carousels, short-form videos)
• Coordinate with design, content, and performance teams to ensure seamless campaign execution
• Run and optimize paid social media campaigns (Meta, LinkedIn, etc.)
• Monitor trends, competitor activity, and industry updates to keep content fresh and relevant
• Track KPIs such as engagement, reach, leads, conversions, and ROI
• Prepare client reports (weekly/monthly) with insights and performance recommendations
• Handle client communication for approvals, feedback, and strategy discussions
• Build and manage online communities for client brands

• 12 years of experience in social media marketing (agency experience preferred)
• Strong understanding of platform algorithms and content formats
• Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
• Familiarity with tools such as Canva, Google Analytics, Meta Business Suite, and scheduling tools
• Strong copywriting skills for captions, hooks, and ad copies
• Basic understanding of performance marketing metrics (CPC, CTR, CPA, ROAS)
• Excellent communication and presentation skills
• Ability to manage multiple clients and meet tight deadlines

• Experience handling influencer collaborations
• Basic video editing skills for reels and short-form content
• Understanding of branding and content storytelling
• Exposure to B2B and B2C campaign management

• Client-centric approach
• Creative thinking with analytical mindset
• Time management & multitasking
• Attention to detail
• Team collaboration