Social Media Marketing Manager

Social Media & Brand Manager

About Us

Axell is a modern Indian watch brand built for a new generation that values individuality, precision, and bold design. From Delhi, we are building a portfolio of ventures in the lifestyle and fashion-tech space each united by a single mission: make great design accessible, desirable, and unforgettable.

Our ecosystem includes:

• Axell - a premium D2C watch brand
• TimeLoop - Indias first subscription for premium watches
• Axell Caf - a watch-themed rooftop caf and pickleball space in Delhi

Were crafting a universe where design, culture, and storytelling intersect and were looking for someone who can lead that universe across the digital world.

Role Overview

This is a mini-CMO role in the making.

As the Social Media & Brand Manager, you will lead Axells content engine across Axell, TimeLoop, and Axell Caf. You will manage and mentor an in-house content team while working directly with the Founder to shape brand voice, digital presence, and cultural relevance.

You must be someone who can:

• Think like a strategist
• Execute like a creator
• Lead like a brand manager
• Move like an early-stage hustler

If you want a role where you grow into building a full creative team from scratch, this is it.

Key Responsibilities:

Social Media Management

• Own end-to-end social media presence for Axell and partner handles (Instagram-first approach).
• Build monthly content calendars and campaign plans.
• Write captions, micro-copy, campaign messaging, and brand voice guidelines.
• Track trends and proactively suggest reel concepts, story ideas, and content formats.
  

Creative & Brand Strategy

• Develop Axells overarching brand narrative across watches, TimeLoop subscriptions, and the Axell Caf lifestyle universe.
• Translate cultural insights, consumer behaviour, and design sensibilities into strategic content directions and long-term storytelling themes.
• Build signature brand properties (series, campaigns, founder-led narratives) that deepen identity and differentiation. Ensure visual and tonal consistency across all brand touchpoints.

Content Strategy & Execution

• Work closely with the in-house designer and creator to produce high-impact posts, reels, and stories.
• Brief and oversee shoots, product videos, testimonials, and lifestyle content.
• Build UGC and influencer collaboration pipelines.

Community Building

• Manage comments, replies, DMs, and community conversations across all pages.
• Turn customer queries into insights; escalate high-value feedback.
• Build a highly engaged audience with meaningful communication.

Analytics & Growth

• Track Instagram Insights, website traffic, and key performance indicators.
• Test & iterate content formats based on performance.
• Recommend growth strategies: collabs, reels, contests, influencer drops, etc

Qualifications

• 47 years in social media, digital marketing, or brand management.
• Strong understanding of Instagram culture and viral formats.
• Excellent writing skills- crisp, youthful, punchy.
• Ability to brief and guide designers, editors, and creators.
• Comfortable managing a small team (or ready to step into that role).
• Basic editing ability (CapCut/IG Reels) for quick prototypes.
• Experience in D2C, lifestyle, fashion, beauty, or hospitality is a plus.
• High ownership, hunger to scale brands fast, and willingness to experiment.

What You'll Love here

• You will build and scale multiple brands from scratch, not just manage a single page.
• Work directly with decision-makers, get fast approvals, ship ideas quickly.
• Huge creative freedom.
• A portfolio of brands that look great on your CV.
• A digitally-forward, youthful environment with no bureaucratic processes.

Location

Sultanpur, New Delhi