Social Media Marketing Manager

MADRAS LINEN

Position: Social Media Manager

Location: Chennai (In-House Preferred)

Full-Time

About Madras Linen

Madras Linen is a premium linen-focused menswear and womenswear brand underATI Global. We are building a structured, design-led, storytelling-driven apparel brand with strong India-wide retail and global export ambitions.

We are looking for a highly creative and strategic Social Media Manager who can build Madras Linen into a powerful digital-first fashion brand.

Role Overview

The Social Media Manager will be responsible for building, executing, and scaling the entire digital presence of Madras Linen across platforms.

This is not just a posting role.

This is abrand architecture role.

You will:

Shape the brand voice

Create storytelling frameworks

Build audience trust

Drive sales through digital

Manage performance marketing

Coordinate shoots and campaigns

Build long-term brand recall

Key Responsibilities

1 Brand Strategy & Positioning

Define Madras Linens social identity (tone, visual direction, content pillars)

Create monthly and quarterly content strategy aligned with product drops

Develop brand storytelling frameworks:

Craftsmanship

Linen education

Fit & tailoring

Luxury simplicity

Indian heritage meets global minimalism

Ensure visual consistency across all platforms

2 Content Planning & Execution

Create monthly content calendar (Reels, Carousels, Stories, Campaigns)

Plan:

Product shoots

Lifestyle shoots

Editorial shoots

BTS content

Founder-led storytelling

Coordinate with:

Graphic designers

Video editors

Models

Photographers

Stylists

Write captions aligned with brand voice

Oversee reel scripting & short-form storytelling

3 Platform Management

Manage and grow:

Instagram (Primary platform)

YouTube (Brand films & reels)

Pinterest (Mood boards & aesthetic growth)

Facebook (Secondary)

LinkedIn (Brand credibility via ATI Global)

Responsibilities include:

Posting

Engagement

DMs

Comment moderation

Community building

4 Performance Marketing

Run Meta Ads (Instagram + Facebook)

Retargeting campaigns

Conversion tracking

Pixel setup

A/B testing creatives

Budget allocation strategy

ROAS monitoring

Customer acquisition strategy

Must understand:

CAC

CTR

Conversion rate

Funnel building

5 Influencer & Collaboration Marketing

Identify and onboard influencers (micro & premium)

Manage barter & paid collaborations

Build long-term ambassador program

Handle PR gifting

Coordinate with stylists & fashion editors

6 E-Commerce & Sales Integration

Align social media drops with:

Website launches

Festive collections

Limited edition drops

Create urgency campaigns

Flash sale strategy

Story highlight funnels

WhatsApp integration strategy

7 Analytics & Reporting

Weekly performance reports

Monthly growth analysis

Content performance breakdown

Ad spend report

Customer insights

Competitor benchmarking

8 Creative Direction & Visual Control

Approve all posts before publishing

Maintain feed aesthetics

Maintain premium brand image

Ensure high-quality storytelling visuals

Develop brand guideline document for digital

Required Skills

Strong understanding of fashion branding

Expertise in Instagram growth strategy

Experience running Meta Ads

Strong content writing skills (English mandatory)

Understanding of aesthetics & visual storytelling

Basic photo/video editing knowledge

Understanding of luxury & premium positioning

Knowledge of Canva / Adobe / Reels editing

Knowledge of trends & algorithms

Experience Required

25 years experience in fashion / apparel / D2C brand

Proven portfolio of accounts grown

Experience with clothing brands preferred

Knowledge of export-facing brand positioning is a plus

Personality Traits We Are Looking For

Brand-focused thinker (not just content creator)

Detail-oriented

Creative but structured

Growth-driven mindset

Fast execution ability

Can handle pressure during product launches

Long-term vision oriented

KPIs (Performance Indicators)

Follower growth

Engagement rate

Website traffic from social

Sales generated through social

ROAS on ad campaigns

Influencer campaign ROI

Content consistency & brand alignment

Growth Opportunity

The selected candidate will:

Build Madras Linens digital identity from scratch

Work directly with Founder (Sourabh)

Lead future digital team

Grow into Digital Marketing Head

Gain exposure in export and global fashion branding

Salary

As per market standards + performance incentives.