Social Media Manager

(Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)

At Universal Education , social media isnt just about posts and reels its about building communities, shaping perception, and driving trust at scale .

Were looking for a Social Media Manager who can think like a brand custodian , act like a growth marketer , and collaborate like an agency partner someone whos ready to own the social media universe across one of Indias most diverse education portfolios.

If youve spent years inside an agency, juggling multiple brands and clients or youve been running social for a consumer brand with high expectations this role gives you scale, ownership, and impact .

This is a group-level leadership role , responsible for shaping and driving social media strategy across:

• All Stellarworld School campuses
• All Universal Schools
• Other K12 brands under Universal
• Colleges under Universal Education
• Universal SkillTech University

Each brand has its own personality. Your job?

Create one strategic backbone while letting every brand sound like itself.

• Own the big picture: Define and drive the overall social media vision and strategy across brands
• Lead through agencies: Manage, brief, challenge, and partner with external social & creative agencies (this is non-negotiable)
• Keep brands sharp: Oversee content calendars, storytelling, and tone ensuring consistency without killing creativity
• Be present where it matters: Guide and review social coverage of school, college, and university events
• Make data your co-pilot: Track performance, dig into insights, and optimise content and campaigns for impact
• Protect the brand: Ensure timely community engagement, issue management, and reputation hygiene
• Collaborate like a pro: Work closely with internal marketing, design, and leadership teams
• Scale influence: Oversee influencer collaborations and evaluate what actually moved the needle

• 8+ years in social media / digital marketing
• Have worked closely with agencies either as a client or from inside an agency (mandatory)
• Comfortable managing multiple brands at once without dropping quality or sanity
• Deep understanding of Instagram, Facebook, LinkedIn , performance metrics, and platform behaviour
• Strong at storytelling + structure creative, but never chaotic
• A natural planner, clear communicator, and confident leader
  

• Real ownership not just execution
• Portfolio scale schools, colleges, universities, multiple audiences
• Creative + strategic balance youre not just managing feeds, youre shaping narratives
• Perfect crossover role for agency professionals ready to go in-house