Social Media Manager

Social Media Manager

4+ years

Hyderabad

6 days working

Key Responsibilities:

Social Media Management

• Manage and grow business social media accounts (Instagram, Facebook, LinkedIn, Twitter/X, YouTube)
• Create, schedule, and publish engaging content (posts, reels, stories, carousels, videos)
• Track trends, hashtags, and viral content to keep brands relevant
• Engage with followers, respond to comments and DMs, and build strong online communities

Digital Marketing Campaigns

• Plan and execute paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads)
• Set up conversion tracking, A/B testing, and audience segmentation
• Optimize campaigns for ROI, CTR, CPC, lead generation, and ROAS
• Manage and optimize monthly ad budgets efficiently

Content Strategy & Creation

• Develop monthly content calendars aligned with business goals
• Write compelling captions, scripts, and ad copies
• Coordinate with designers and videographers for high-quality creatives
• Repurpose content across platforms (blogs reels carousels)

Analytics & Reporting

• Track performance using Google Analytics, Meta Business Suite, and platform insights
• Prepare weekly/monthly reports on reach, engagement, conversions, and ROAS
• Identify top-performing content and scale winning strategies

Required Skills & Experience

Must-Have (4+ Years Proven Experience):

• Managing business social media accounts with measurable growth
• Running paid campaigns via Meta Ads Manager and Google Ads
• Content creation using Canva, CapCut, or Adobe Creative Suite
• Performance analysis and reporting

Technical Skills

• Meta Business Suite, Google Analytics, Google Tag Manager
• Social media scheduling tools

Soft Skills

• Strong copywriting and storytelling
• Creative mindset with a good design sense
• Ability to work in a fast-paced agency environment
• Excellent communication and teamwork skills

Qualifications

• Bachelors degree in Marketing, Communications, or a related field (preferred)
• Minimum 4+ years of experience in digital marketing/social media (agency or in-house)
• Portfolio or case studies demonstrating real results (follower growth, engagement, ad ROI)

What We Offer

• Competitive salary
• Creative freedom and ownership of campaigns
• Continuous learning and professional growth opportunities