Social Media Manager

JOB DESCRIPTION SOCIAL MEDIA MANAGER

Company: RK Group

Department: Marketing / Corporate Communications

Reporting To: Marketing Head / Group Management

Location: Bengaluru

Employment Type: Full-Time

Role Purpose

The Social Media Executive / Manager will be responsible for managing and strengthening the digital presence and brand positioning of RK Group across multiple platforms. The role focuses on corporate branding, employer branding, thought leadership, event visibility, and business credibility , ensuring consistent communication across all group companies.

Platforms to be Managed

• LinkedIn
• Instagram
• X (formerly Twitter)
• Facebook Pages
• YouTube Studio
• Google Business Profile

Website coordination (content support)

Key Responsibilities

• Manage 6 RK Group social media handles across LinkedIn, Instagram, X (Twitter), and other platforms.
• Plan and execute 1520 posts per platform per handle per month .
• Publish 1520 Instagram stories per handle per month .
• Prepare and maintain monthly content calendars aligned with business goals.
• Execute collaboration and event-based digital campaigns .
• Coordinate with creative teams for posts, reels, videos, and campaign creatives.
• Monitor comments, messages, and brand mentions; ensure professional engagement.
• Support employer branding and recruitment marketing initiatives .
• Track performance metrics and submit monthly social media reports .
• Ensure consistent brand voice and compliance with group branding guidelines.

Key Performance Indicators (KPIs)

• 100% adherence to monthly content calendar
• Timely publishing of planned posts and stories
• 1020% month-on-month engagement growth
• Consistent follower growth across platforms
• On-time execution of campaigns and events
• Monthly analytics and performance reporting

Skills & Competencies

• Strong understanding of LinkedIn, Instagram, X (Twitter), Facebook & YouTube
• Excellent written communication and captioning skills
• Knowledge of platform-specific content strategy
• Creative thinking with analytical approach
• Ability to manage multiple brands simultaneously
• Strong coordination and time management skills

Experience & Qualification

• Education: Graduate / Postgraduate (Marketing, Media, Communication preferred)

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Pavithra S

Manager Talent Acquisition

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