Social Media Manager

JOB DESCRIPTION

Social Media & Content Manager

Company

Regrow By Derma Circles

Website

https://regrowdermacircles.com/

Location

South Delhi

Employment Type

Full-time (6 days/week)

Gender

Open to all

About Regrow By Derma Circles

Regrow By Derma Circles is a premium aesthetics and hair transplant clinic based in South Delhi, dedicated to providing cutting-edge solutions in hair restoration and aesthetic treatments. We are committed to helping our clients regain their confidence through advanced medical procedures and personalized care.

Position Overview

We are seeking a creative and strategic Social Media & Content Manager who will be responsible for planning, creating, and managing our social media presence across multiple platforms. This role requires someone with proven experience in managing social media for aesthetics and hair transplant brands who can create engaging content that resonates with our target audience and drives meaningful engagement.

Key Responsibilities

Content Strategy & Planning

• Develop comprehensive monthly content calendars for Instagram, YouTube, and other relevant social media platforms
• Research industry trends, competitor activities, and audience preferences to inform content strategy
• Ideate creative concepts for posts, reels, stories, and long-form video content
• Plan content themes that align with clinic services, seasonal trends, and awareness campaigns

Content Creation & Management

• Collaborate closely with video editors and graphic designers to ensure high-quality content output
• Perform minor video editing tasks including trimming, adding text overlays, basic transitions, and audio adjustments
• Write compelling captions, scripts, and copy that educate, engage, and convert followers
• Source and curate relevant content including patient testimonials, before-after transformations, procedure explanations, and educational posts (while maintaining patient privacy and medical ethics)

Social Media Optimization (SMO)

• Actively manage and grow Instagram and YouTube channels with consistent posting schedules
• Optimize content for maximum reach, engagement, and conversions
• Implement SEO best practices for YouTube videos including titles, descriptions, tags, and thumbnails
• Use Instagram features strategically (Reels, Stories, Guides, Highlights) to maximize visibility

Community Management & Engagement

• Monitor and respond to comments, direct messages, and inquiries promptly and professionally
• Foster community engagement through interactive content, polls, Q&A sessions, and live sessions
• Build relationships with followers and potential clients through authentic communication
• Track and analyze audience sentiment and feedback

Analytics & Reporting

• Monitor social media metrics including reach, engagement rate, follower growth, and conversions
• Prepare regular performance reports with insights and recommendations
• Conduct A/B testing on content formats, posting times, and messaging
• Use data-driven insights to refine and improve content strategy

Collaboration & Coordination

• Work closely with doctors and medical staff to ensure content accuracy and compliance
• Coordinate with the editorial team to maintain brand voice and visual consistency
• Ensure all content adheres to medical advertising guidelines and platform policies
• Participate in brainstorming sessions and contribute creative ideas

Required Qualifications & Experience

Industry Experience

• Mandatory: 2-4 years of proven experience in social media management for aesthetics, dermatology, or hair transplant brands/clinics
• Demonstrated portfolio of social media work done for aesthetic or hair restoration businesses
• Familiarity with creating content around cosmetic procedures, hair transplant services, and patient-focused narratives
• Understanding of the tone, style, and compliance requirements for medical/aesthetic brand social media

Technical Skills

• Expert-level proficiency in Instagram and YouTube platform features, algorithms, and best practices
• Basic to intermediate video editing skills (knowledge of tools like CapCut, InShot, Adobe Premiere Rush, or similar)
• Proficiency in Canva, Adobe Photoshop, or similar graphic design tools
• Understanding of social media analytics tools (Instagram Insights, YouTube Analytics, etc.)
• Knowledge of content scheduling tools (Buffer, Hootsuite, Later, or similar)

Core Competencies

• Strong content ideation and creative thinking abilities
• Excellent written and verbal communication skills in English and Hindi
• Active social media user with finger on the pulse of current trends
• Ability to work independently and manage multiple projects simultaneously
• Strong attention to detail and commitment to quality
• Quick learner who can understand and accurately communicate about aesthetic and hair transplant procedures through collaboration with medical team

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Experience creating viral content or significantly growing social media accounts
• Knowledge of paid social media advertising (Meta Ads, YouTube Ads)
• Photography or videography skills
• Previous experience working with medical professionals or healthcare brands
• Location: Candidates residing in or near South Delhi preferred for ease of commute

Personal Attributes

• Highly organized and able to meet deadlines consistently
• Proactive self-starter who takes initiative
• Adaptable to changing trends and platform updates
• Empathetic and sensitive to patient concerns
• Team player with collaborative mindset
• Passionate about digital media and content creation

What We Offer

• Opportunity to work with a growing brand in the premium aesthetics space
• Creative freedom to experiment with content ideas
• Exposure to cutting-edge aesthetic and hair transplant procedures
• Professional growth and skill development opportunities
• Collaborative and supportive work environment

Working Conditions

• 6 days per week (Wednesday off)
• Office-based role with flexibility for content shoots and events
• May require occasional content creation outside regular hours for trending topics or time-sensitive posts

How to Apply

Interested candidates should submit:

• Updated resume/CV
• Portfolio or links to social media accounts you have managed (Instagram, YouTube)
• Examples of content you have created (screenshots, links, or case studies)

Contact: Nikhil Grover, +91 9899970725 (Call/Whats app)

Note on Applications

We strongly encourage only candidates with proven social media management experience for aesthetics or hair transplant brands to apply. Please ensure your portfolio includes examples of content you've created for similar brands or clinics, as this experience is essential for understanding our industry's unique content requirements and audience expectations.

Regrow By Derma Circles is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.