Social Media Manager

Company Description

Planet Media Australia Pty Ltd is a leading marketing and design agency renowned for its integration of data-driven strategies with innovative creativity to achieve measurable outcomes for clients. The company offers a wide array of services, from email marketing to comprehensive social media campaigns, user-friendly web solutions, and strategic internet marketing. With a focus on brand transformation, Planet Media delivers exceptional customer experiences and impactful marketing results. By collaborating with industry leaders, they strive to revolutionize perceptions, strengthen brand voices, and help businesses dominate their market space.

Role Overview

We are looking for a Social Media Manger who will own social media strategy for clients end-to-end, while managing the Content and Creative teams responsible for execution.

This role is strategy-heavy and involves:

• Social media planning and growth strategy
• Translating strategy into content and creative direction
• Managing team delivery
• Client communication and reporting
• Ensuring operational and budget discipline

Key Responsibilities1. Social Media Strategy

• Develop platform-wise social media strategies aligned with client business goals.
• Define monthly and quarterly content themes, campaigns, formats, and posting frequency.
• Identify growth opportunities using analytics, trends, and competitor analysis.
• Provide clear strategic direction to content and creative teams.
• Continuously optimise strategies based on performance insights.

2. Content & Creative Team Management

• Lead and manage Content Writers and Creative Designers working on social media.
• Break down strategy into clear task briefs for content and creative teams.
• Ensure responsibilities are properly distributed across the team.
• Review and approve all content copies and creatives before client submission.
• Maintain brand consistency, tone, and quality across all client accounts.

3. Client Communication & Relationship Management

• Act as the single point of contact for all social media-related client communication.
• Conduct strategy discussions, review calls, and performance meetings with clients.
• Schedule and manage client meetings whenever required.
• Present strategies, calendars, reports, and optimisation plans clearly to clients.
• Handle client feedback and align internal teams accordingly.

4. Social Media Planning, Review & Execution Oversight

• Ensure monthly social media calendars are strategically planned, reviewed, and shared on time.
• Ensure all posts are approved, scheduled, and published on time.
• Monitor execution to ensure strategy is correctly implemented.
• Maintain platform best practices across Instagram, Facebook, LinkedIn, and other channels.

5. Cross-Team Collaboration

• Work closely with SEO, Paid Ads, and Web Development teams to align content and campaigns.
• Coordinate creatives, landing pages, blogs, and ad content where integration is required.
• Ensure smooth collaboration and clarity of requirements across departments.

6. Reporting, Analysis & Optimisation

• Analyse social media performance, engagement, reach, and conversions.
• Prepare and present monthly performance reports with insights and next-step recommendations.
• Track improvements and clearly communicate impact to clients.
• Use data to refine content formats, posting strategies, and creative direction.

7. Time, Budget & Operations Management

• Ensure team members log work hours accurately and on time in Asana (or assigned platform).
• Coordinate with the Finance team to understand:
• Client budgets
• Planned hours per client
• Track planned vs actual hours and flag inefficiencies.
• Ensure efficient utilisation of team resources without over-servicing.

Required Skills & Experience

• 2-4 years of experience in Social Media Strategy & Management.
• Strong experience leading content and creative teams.
• Proven ability to create data-driven social media strategies.
• Excellent client communication and presentation skills.
• Experience with project management tools (Asana, ClickUp, etc.).
• Strong analytical mindset with reporting experience.
• Ability to balance strategy, people management, and operations.

Key Success Metrics (KPIs)

• Quality and effectiveness of social media strategies
• Client satisfaction and retention
• Consistency and quality of content output
• Timely delivery of calendars, posts, and reports
• Performance improvement month-on-month
• Team efficiency and accurate hour tracking

Why This Role Matters

• This role drives growth, not just posting
• High ownership across strategy, clients, and teams
• Direct influence on client results and agency reputation
• Clear path toward Senior Marketing Lead / Social Media Manager