Social Media Manager

Who We Are

Pinkvilla is Indias leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.

Pinkvilla is a Flipkart Group Company.

Location: Mumbai / Hybrid

Experience: 37 years

Employment Type: Full-time

About the Role

We are looking for a Social Media Manager to build and scale the apps social presence through high-impact organic content, trend-first storytelling, creator collaborations, and community-led distribution.

This role will be responsible for driving reach, engagement, shareability, and organic installs by creating a strong brand voice and consistent content engine across platforms like Instagram, YouTube Shorts, Twitter/X, and more.

Key Responsibilities

1) Organic Social Growth (Core Ownership)

• Own the organic growth strategy across key platforms:
• Instagram (Reels + Stories)
• YouTube Shorts
• Twitter/X (community + conversations)
• LinkedIn (if relevant to positioning)
• Drive organic acquisition through content that delivers:
• high reach
• high shares/saves
• strong click intent and installs
• Build scalable content systems that grow consistently week-on-week.

2) Social Content Strategy & Calendar

• Build and manage a weekly/monthly content calendar aligned to:
• app categories and discovery sections
• trending formats
• seasonal and cultural moments
• key product launches and updates
• Create repeatable content series and formats to drive consistency and recall.
• Ensure a strong mix of:
• trend-led content
• original IP formats
• community-first content
• product-led content (without being salesy)

3) Short-Form Video & Viral Storytelling

• Own content creation and direction for short-form videos optimized for:
• strong hooks in the first 12 seconds
• high retention and completion
• meme-ability and shareability
• Work with editors/creative producers to create:
• reels/shorts
• cutdowns and remixes
• reaction and commentary formats
• fast snackable explainers

4) Community Engagement & Social Listening

• Actively engage with the audience through:
• comments and replies
• DMs and community conversations
• interactive stories (polls, quizzes, Q&As)
• Monitor community sentiment and trends and respond quickly.
• Build two-way conversations to make the brand feel human and relatable.

5) Creator & Collaboration-Led Social Growth

• Collaborate with creators to produce high-performing content for social distribution.
• Coordinate with the Community/Creator team to amplify:
• creator-led trends
• app moments
• challenges and campaigns
• Identify creators for:
• collab posts
• story takeovers
• social-first series
• meme and trend adaptations

6) Social Performance Tracking & Reporting

• Track content performance and growth metrics such as:
• reach and impressions
• engagement rate
• shares/saves
• follower growth
• video watch time and completion rate
• Use insights to iterate on formats and improve output quality.
• Share weekly reports with actionable learnings.

7) Brand Voice, Quality & Consistency

• Build and maintain a strong, consistent brand tone across platforms.
• Ensure content is:
• visually consistent
• aligned to brand guidelines
• culturally relevant
• safe and non-controversial
• Coordinate with moderation and community teams when needed.

Other Tasks

• Build a Trend Tracker + Hook Bank for the brand
• Create a social playbook including:
• posting frequency guidelines
• response templates
• community engagement rules
• best performing format library
• Own social-first launches (feature drops, new categories, binge releases)
• Coordinate with App team to optimize:
• bio links / link-in-bio strategy
• app store messaging alignment
• UTM tracking and attribution (if available)

Skills & Qualifications

• 37 years experience in social media, content marketing, or organic growth
• Strong understanding of:
• Instagram and short-form video growth
• internet culture and trends
• creator ecosystems
• community building through social
• Strong writing skills (captions, scripts, comments, community tone)
• Basic understanding of video editing workflows (to direct edits better)
• Comfortable with tools like:
• Meta Business Suite
• YouTube Studio
• Google Sheets
• scheduling tools (optional)

Preferred Candidate Traits

• Trend-native and obsessed with what works on social
• High output + fast execution
• Creative with strong taste and attention to detail
• Strong community instincts and communication
• Data-aware and improvement-focused