Social Media Manager (Organic Growth)

47+ years of experience in organic social media growth

CTc - 6-9 Lpa

Key Responsibilities

Lead, mentor, and manage a team of Social Media Executives/Associates handling individual platforms

Set clear goals, KPIs, and performance benchmarks for the team

Drive a culture of ownership, innovation, accountability, and continuous improvement

Collaborate with regional and central stakeholders to align social media initiatives with business priorities Strategy & Channel Ownership

Own the end-to-end organic social media strategy for YouTube and Instagram

Define channel-level roadmaps to drive reach, engagement, retention, and conversions

Ensure consistent brand voice, messaging, and content quality across platforms

Identify growth opportunities using trend analysis, competitive benchmarking, and audience insights Organic Lead Generation & Business Impact

Drive qualified organic leads through structured content planning and funnel-led strategies

Optimize video metadata, posting cadence, and content formats for discoverability and retention Design and manage audience nurturing and automation workflows using tools like Manychat

Align organic growth initiatives with broader marketing and revenue goals Performance, Analytics & Optimization

Track, analyze, and review KPIs including engagement, follower growth, watch time, lead conversion, and ROI

Present insights, performance reports, and recommendations to senior stakeholders

Continuously refine strategies based on data, experiments, and platform algorithm changes Community & Brand Building

Oversee proactive community engagement to build trust, loyalty, and advocacy

Ensure timely, on-brand responses and meaningful interactions across platforms

Strengthen brand presence through consistent storytelling and audience-first communicatio

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