Social Media Manager

Join the team redefining how the world discovers real estate.

At Propkee, were not just building another property portalwere reimagining how real estate should be experienced. No more static photos. No more outdated, copy-paste listings.

Were building the UAEs first video-first, compliance-led, transparency-driven real estate platformconnecting verified brokers, developers, and global buyers through content thats real, immersive, and impossible to ignore.

If youre a social storyteller, a data-backed strategist, and someone who loves building audiences from the ground upthis is your moment.

Were scaling, fast. And were looking for someone hungry enough to help us shape the category.

Role: Social Media Marketing Lead

Location: Mumbai

Experience: 5+ years

Type: Full-time

Why This Role is Special

This isnt just manage our Instagram.

This is your chance to build the voice, influence, and online presence of a high-growth real estate tech brandfrom strategy to execution.

You will:

Lead our multi-platform social presence (IG, FB, LinkedIn, YouTube, GMB)

Build narratives that influence buyers, sellers, brokers & developers

Work with creators, editors, agents & influencers

Shape how a new category in proptech communicates visually and emotionally

Have full creative freedom to experiment, scale, and lead campaigns that actually matter

If you love owning outcomes, experimenting boldly, and seeing your ideas move metricsPropkee is the place.

What You Will Do

1. Own the Social Media Strategy

Build and execute social media strategies aligned with brand, growth, and business objectives

Manage platform growth across Instagram, Facebook, YouTube, LinkedIn & more

2. Create Content People Actually Want to Watch

Partner with designers, videographers, and editors to create high-impact content

Drive video-first storytelling that educates, inspires, and builds trust

Identify viral formats, experiment with creative hooks, and lead content innovation

3. Drive Engagement & Community Growth

Interact with buyers, sellers, brokers, developers, and influencers

Build a highly engaged, loyal community around real estate discovery

Run live virtual tours, Q&As, polls, behind-the-scenes stories, and expert interactions

4. Analyze, Optimize, Scale

Track performance metrics, engagement data & audience insights

Conduct competitor and trend analysis

Continuously refine strategies to maximize reach, quality leads, and ROI

5. Amplify Social Proof & Credibility

Showcase real stories, wins, testimonials & verified listings

Craft narratives that strengthen trust in the Propkee platform

What We're Looking For

5+ years of experience in Social Media Marketing

Prior experience in real estate, startups, brands, or digital agencies is a strong plus

Deep expertise across major social platforms (IG, FB, LinkedIn, YouTube)

Hands-on experience with analytics, insights & scheduling tools (Meta Business Suite, Buffer, etc.)

A creator-first mindset with strong understanding of current trends

Someone who moves fast, thinks proactively, and wants ownershipnot tasks

If You Are

A creative who lives and breathes social media

A strategist who loves data

A storyteller who understands human behavior

A leader who wants to build something iconic

A doer who doesn't wait for approvals to make great work happen

then youre exactly who we want.