About the Role

Day to day management of assigned social media / digital platform with an objective to scale them (engagement)
Build and maintain a content calendar; ensure timely publishing and channel-specific optimization.
Management of University Digital Club and student interns
Collaborate with faculty, students, designers, agencies, marketing & admissions team to source content for digital initiatives.
Work closely with the paid-media team on content for campaigns and provide creative assets as required.
Keep abreast of platform trends, creator formats, and algorithm shifts, propose experiments and new formats.
Conceptualize, plan and produce original short- and long-form video content for Instagram (Reels, Stories), YouTube (Shorts + long-form), and other channels
Own end-to-end video production: ideation, scripting/storyboarding, shooting coordination, editing, captioning, thumbnail creation and upload.
Management of Universitys Student Ambassadors program

Requirements

Minimum a Bachelors degree in Marketing related domain.
5+ Years of experience in social media management.
Previous experience in a mid-sized or large media / publication company would be a plus.
Experience in video content production and familiarity with various social media platforms.

Social Media Manager