Social Media Manager (Mid-Level)

Company: SUYU India

Location: Hyderabad (On-site preferred)

Experience: 35 years

Employment Type: Full-time

About the Role:

We are looking for a creative and execution-focused Meta Ads Expert to build SUYU into a strong skincare voice on Instagram and other platforms. This role is critical for organic growth, brand storytelling, and supporting paid creative initiatives.

Role Overview:

You will own SUYUs social presence end-to-end, including content planning, execution, community management, and coordination with performance marketing for ad creatives.

Key Responsibilities

Content Strategy and Planning:

• Build a monthly content calendar aligned with launches and campaigns
• Plan reels, carousels, stories, and educational content
• Develop strong skincare storytelling and brand voice
• Identify trends relevant to beauty and skincare

Execution:

• Manage daily posting across Instagram and other relevant platforms
• Coordinate with designers and video editors
• Ensure consistent visual identity and tone of voice
• Support UGC sourcing and creator coordination

Growth and Engagement:

• Improve engagement rate and follower growth quality
• Manage comments, direct messages, and community interactions
• Run influencer seeding and collaborations
• Track content performance including saves, shares, and clicks

Performance Support:

• Work closely with the performance team on ad creatives
• Identify high-performing organic content for paid scaling
• Share weekly social performance insights

Must-Have Requirements:

• 35 years managing social media for D2C or consumer brands
• Strong understanding of Instagram and Reels
• Experience in skincare or beauty category preferred
• Strong copywriting skills
• Understanding of content that drives conversion, not just aesthetics
• Basic understanding of performance marketing is an added advantage

Good-to-Have:

• Existing creator or influencer network
• UGC coordination experience
• Basic design sense
• Familiarity with Canva or basic editing tools

Success Metrics:

• Engagement rate
• Quality follower growth
• Content saves and shares
• UGC pipeline strength
• Contribution to paid creative performance

Compensation:

• Competitive salary based on experience.