Social Media Manager

Core Objective:

To build and scale Mayskins social media presence across platforms by leading content strategy, creating engaging and high-quality brand-aligned content, and owning the visual and verbal identity of the brand online.

This is a full-time, in-office role based in Pune. Candidates must be located in Pune.

Key Responsibilities:

1. Creative & Influencer Management

• Oversee all incoming content from influencers and creators, ensuring briefs and timelines are met.
• Provide direction, references, and moodboards to align content with Mayskins aesthetic and marketing goals.
• Review influencer content for quality, storytelling, and adaptability for both organic and paid campaigns.

2. Content Writing & Strategy

• Write engaging, on-brand copy for posts, captions, campaign messaging, and influencer scripts.
• Maintain a consistent brand voice that feels conversational, science-backed, and relatable.
• Work on campaign storylines, launch copy, and messaging frameworks for all social media assets.

3. Brand Identity & Creative Direction

• Guide the graphic designer and video editor on creative execution - layouts, tone, and storytelling.
• Uphold Mayskins unique identity across visuals and messaging; actively avoid overlaps with competitors.
• Maintain a central content bank for seamless coordination with the growth and performance teams.

4. Social Media Planning & Publishing

• Build and manage monthly content calendars for launches, education, and storytelling.
• Publish across platforms with optimized captions and keywords.
• Identify top-performing formats and iterate using insights.

5. Community & Engagement

• Manage DMs, comments, mentions, and tags - ensuring a friendly and engaging brand presence.
• Lead interactions through stories, polls, Q&As, and BTS moments to deepen audience connection.

6. Collaboration & Marketing Integration

• Work with the Growth Manager to ensure creative alignment across campaigns.
• Repurpose content for email, WhatsApp, website, and influencer partnerships.

Work Experience:

• 24 years of experience managing and growing social media for a D2C brand (preferably beauty, skincare, or lifestyle).
• Experience in writing social-first content with strong visual and tonal consistency.
• Skilled at coordinating with designers, editors, and influencers to bring campaigns to life.
• Strong understanding of storytelling, brand positioning, and premium aesthetics.