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Social Media Manager

MARS MEDIA | Digital Marketing Agency

5 - 10 years

Kolkata

Posted: 21/02/2026

Getting a referral is 5x more effective than applying directly

Job Description

Key Responsibilities


  • Developing, ideating, and executing content calendars aligned with brand objectives.
  • Creating and nurturing social media communities across all major platforms including Instagram, Threads, Facebook, WhatsApp, X, LinkedIn, and Pinterest.
  • Staying updated with the latest social media trends and platform updates.
  • Tracking and analyzing important social media metrics to optimize performance.
  • Creating effective social media marketing campaigns that enhance reach, engagement, and conversions.
  • Strategically translating business goals into actionable social media plans that drive measurable results.
  • Conducting in-depth research within niche markets relevant to each client.


Brand Strategy

  • Developing comprehensive brand strategies that define positioning, messaging, tone of voice, and visual identity.
  • Ensuring brand consistency across all digital touchpoints and marketing channels.
  • Identifying target audiences and crafting communication strategies that resonate with them.
  • Building long-term brand value through storytelling, creative direction, and differentiated market positioning.
  • Aligning marketing initiatives with overall business objectives to strengthen brand recall and loyalty.


Client & Reputation Management

  • Cultivating strong, trust-based relationships by acting as the primary point of contact for clients, deeply understanding their business, goals, and brand voice.
  • Delivering campaign proposals, performance reviews, and key updates professionally and persuasively.
  • Managing the clients content approval process to ensure all content aligns with brand guidelines before publishing.
  • Acting as the first point of contact for any potential online reputation issues, managing public responses, and providing strategic guidance.


Contact: hratmars@gmail.com

Call: 8282914555

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