Social Media Manager
MARS MEDIA | Digital Marketing Agency
5 - 10 years
Kolkata
Posted: 21/02/2026
Getting a referral is 5x more effective than applying directly
Job Description
Key Responsibilities
- Developing, ideating, and executing content calendars aligned with brand objectives.
- Creating and nurturing social media communities across all major platforms including Instagram, Threads, Facebook, WhatsApp, X, LinkedIn, and Pinterest.
- Staying updated with the latest social media trends and platform updates.
- Tracking and analyzing important social media metrics to optimize performance.
- Creating effective social media marketing campaigns that enhance reach, engagement, and conversions.
- Strategically translating business goals into actionable social media plans that drive measurable results.
- Conducting in-depth research within niche markets relevant to each client.
Brand Strategy
- Developing comprehensive brand strategies that define positioning, messaging, tone of voice, and visual identity.
- Ensuring brand consistency across all digital touchpoints and marketing channels.
- Identifying target audiences and crafting communication strategies that resonate with them.
- Building long-term brand value through storytelling, creative direction, and differentiated market positioning.
- Aligning marketing initiatives with overall business objectives to strengthen brand recall and loyalty.
Client & Reputation Management
- Cultivating strong, trust-based relationships by acting as the primary point of contact for clients, deeply understanding their business, goals, and brand voice.
- Delivering campaign proposals, performance reviews, and key updates professionally and persuasively.
- Managing the clients content approval process to ensure all content aligns with brand guidelines before publishing.
- Acting as the first point of contact for any potential online reputation issues, managing public responses, and providing strategic guidance.
Contact: hratmars@gmail.com
Call: 8282914555
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