Social Media Manager – Leadership Branding

Company:

Questorik is an integrated consulting and learning firm working at the intersection of innovation, people, culture, organizations, and learning. As a brand under Koshalora Innovative Solutions LLP, we partner with organizations, institutions, and individuals to navigate complexity, build capability, and drive meaningful change in a rapidly evolving world of work

Job Summary:

We are seeking a strategic and visionary Social Media Manager to lead and elevate the digital presence of high-visibility leadership profiles within the Public Relations and personal branding ecosystem.

This role is not limited to routine posting or content scheduling. It requires the ability to architect digital positioning strategies, manage online reputation, integrate media visibility with digital amplification, and build a credible, influential, and resilient online identity aligned with leadership brand objectives.

The incumbent will work closely with leadership, PR, and content teams to ensure narrative consistency, data-driven growth, and proactive reputation governance across digital platforms.

Key Responsibilities:

(A) Digital PR Strategy Development & Leadership Positioning:

• Develop and execute comprehensive social media strategies aligned with long-term leadership positioning.
• Define platform-specific visibility goals (LinkedIn, X, YouTube, Instagram, etc.).
• Align digital storytelling with media placements and offline engagements.
• Build structured quarterly digital roadmaps focused on authority-building rather than vanity metrics.

Success in this area requires strategic thinking, brand sensitivity, and the ability to translate positioning frameworks into measurable digital outcomes.

(B) Online Reputation & Crisis Management:

• Monitor online sentiment, comments, mentions, and media-digital spillover impact.
• Develop proactive digital reputation management frameworks.
• Draft response strategies and escalation protocols during sensitive situations.
• Coordinate with PR and leadership during crisis communication.

This requires emotional maturity, high responsiveness, situational judgement, and strong understanding of digital crisis dynamics.

(C) Strategic Content & Campaign Leadership:

• Lead platform-specific content planning and digital storytelling initiatives.
• Oversee campaign conceptualization aligned with thought leadership themes.
• Ensure tone, voice, and positioning consistency across all digital channels.
• Collaborate with writers, designers, and video teams for integrated content execution.

Requires creative vision, coordination capability, and disciplined execution management.

(D) Media & Social Integration:

• Amplify media coverage strategically across digital platforms.
• Ensure seamless integration between PR activities and digital visibility.
• Align speaking engagements, events, and thought leadership outputs with digital content strategy.
• Maintain unified messaging across communication verticals.

Requires cross-functional collaboration skills and structured communication alignment.

(E) Platform-Specific Optimization & Growth Strategy:

• Implement platform optimization techniques based on algorithm insights.
• Apply SEO and search-intent principles where applicable.
• Leverage emerging digital trends to expand influence and engagement.
• Identify whitespace opportunities for digital growth.

Requires analytical thinking, adaptability, and continuous learning orientation.

(F) Data Analytics & Performance Interpretation:

• Track KPIs including engagement rate, follower growth, reach, impressions, sentiment analysis, and conversion metrics.
• Interpret performance data to refine strategy and content direction.
• Prepare structured monthly and quarterly digital impact reports.
• Drive measurable growth outcomes rather than superficial metrics.

Requires strong data interpretation capability and outcome-oriented mindset.

(G) Stakeholder & Team Coordination:

• Work closely with PR, media relations, content writers, and leadership office.
• Ensure digital governance, approval processes, and policy alignment.
• Contribute to drafting social media policies and digital governance frameworks.
• Build influencer collaborations and ecosystem partnerships where relevant.

Requires structured coordination ability, professional maturity, and accountability.

Qualifications and Experience:

• Bachelors / Masters degree in Communications, Marketing, Public Relations, Digital Media, or related field.
• Minimum 5+ years of experience in social media management within PR, corporate communications, branding, or leadership positioning.
• Proven experience handling high-visibility leadership or executive social media accounts.
• Strong understanding of media integration, digital PR, and crisis communication frameworks.

The ideal candidate will demonstrate:

• Expertise in online reputation management and crisis handling.
• Strong data analytics capability with measurable digital growth results.
• Strategic communication sensitivity while handling public-facing accounts.
• Political and socio-digital landscape awareness.
• Ability to operate with discretion and confidentiality.
• Strong execution discipline and timeline adherence.

Preferred Exposure:

• Social media policy and governance drafting experience.
• Crisis simulation and escalation planning exposure.
• Influencer collaboration and ecosystem-building experience.
• Familiarity with digital listening tools and performance dashboards.
• Understanding of global digital trends and international positioning benchmarks.