Social Media Manager

Company: Jumping Souls

Location: Hyderabad

Experience: 24 years (Wedding / Luxury / Creative brands preferred)

About Us

Jumping Souls is a premium wedding photography and cinematography company with over 12 years of experience, shooting weddings across India and internationally. We specialize in storytelling-driven visuals with a strong cinematic and emotional aesthetic.

Role Overview

We are looking for a creative and result-driven Social Media Manager who understands wedding aesthetics, storytelling, and short-form video trends. The role focuses on building a strong digital presence, driving engagement, and generating quality wedding enquiries.

Key Responsibilities

Content Strategy & Planning

• Create and execute monthly social media calendars
• Plan content around real weddings, BTS, reels, testimonials, team culture & features
• Align content with wedding seasons, destinations, and ongoing projects

Content Creation & Publishing

• Curate, edit, and publish photos, reels, carousels & stories
• Edit short-form videos optimized for Instagram Reels & YouTube Shorts
• Write engaging, story-driven captions with enquiry-focused CTAs

Platform Management

• Manage Instagram, Facebook, Pinterest & YouTube (shorts)
• Ensure posting consistency:
• Instagram: 45 posts/week + daily stories
• Pinterest: 35 pins/week
• Schedule posts using Meta or third-party tools

Engagement & Community Building

• Respond to DMs, comments & enquiries within defined turnaround time
• Actively engage with wedding planners, venues, brides & grooms
• Build meaningful collaborations and online relationships

Lead Generation & Growth

• Optimize profile bios, highlights & pinned content for enquiries
• Track leads generated through social media
• Support campaigns for bookings, exhibitions & destination weddings

Analytics & Reporting

• Track performance metrics: reach, engagement, saves, shares, profile visits & enquiries
• Share monthly reports with insights and recommendations
• Identify top-performing content formats and improve strategy

Brand Consistency & Coordination

• Maintain consistent brand tone, visual style & premium positioning
• Coordinate with photographers, cinematographers & editors
• Ensure timely publishing aligned with shoot schedules

Trend & Market Research

• Stay updated with reel trends, audio & wedding content formats
• Monitor competitor and industry accounts
• Propose innovative content ideas regularly

Requirements

• 24 years experience as a Social Media Manager (wedding/luxury/creative brands preferred)
• Strong understanding of Instagram-first content
• Basic to intermediate video editing skills (Reels & Shorts)
• Excellent storytelling and caption-writing skills
• Familiarity with analytics tools and social media insights
• Ability to work with creative teams and tight timelines

Preferred Skills (Good to Have)

• Experience handling wedding or luxury brands
• Pinterest growth strategy experience
• Paid ads knowledge (Meta)
• Influencer or bride collaboration experience