Social Media Manager - Hospital Marketing

Position: Social Media Manager Hospital Marketing

Location: Delhi (On-site)

Experience: 6+ Years

Role Type: Full-time | Immediate Joiner Preferred

Role Overview

ANJ Creations Pvt. Ltd. is looking for a Social Media Manager with proven experience managing social media accounts for well known hospitals.

The ideal candidate should understand healthcare communication sensitivity, patient engagement, and doctor-led content formats, and be able to manage hospital social media platforms with a strong focus on awareness, credibility, and patient acquisition.

This role involves working closely with doctors, hospital management, and creative teams to plan and execute informative, compliant, and engaging healthcare content across digital platforms.

Key Responsibilities:

1. Hospital Social Media Management

• Manage and oversee hospital social media pages (Instagram, Facebook, LinkedIn, and YouTube).
• Plan and execute daily social media content related to medical awareness, treatments, and preventive healthcare.
• Develop monthly social media calendars aligned with health awareness days and hospital campaigns.

Doctor-Led Content Creation

• Coordinate with doctors to create educational videos, awareness posts, and Reels.
• Manage patient testimonial stories and doctor-led health tips for social media platforms.
• Ensure content is medically accurate and patient-friendly.

Campaign & Promotion

• Plan and execute social media campaigns for OPDs, specialized treatments, and health camps.
• Support marketing initiatives through paid promotions and lead generation campaigns.

Content Quality & Compliance

• Ensure all content follows ethical healthcare communication standards.
• Review creatives and captions to maintain medical accuracy and brand consistency.

Performance Monitoring

• Track and monitor engagement, reach, and follower growth across hospital social platforms.
• Analyze campaign performance and optimize content strategies accordingly.

Requirements

• 6+ years of experience in social media management, with mandatory experience managing hospital or healthcare social media pages.
• Proven experience handling hospital social media content, doctor-led videos, and patient awareness campaigns.
• Strong understanding of healthcare communication and patient engagement.
• Experience working with doctors, hospital marketing teams, or healthcare brands.
• Ability to plan health awareness campaigns and medical content calendars.
• Excellent communication, content planning, and coordination skills.

Interested candidates can share their CV and portfolio at hr@anj.xyz