Social Media Manager

Brand: HIPCASTLE

Location: On-site - Goregaon West, Mumbai

Experience: Fresher welcome (Strong portfolio / execution proof preferred)

This role is not for content schedulers.

This is for builders. Executors. Owners.

HIPCASTLE is a mindset-driven apparel brand built around ambition, discipline, and growth. We are looking for someone who doesnt just handle social media but owns the brand voice and digital presence.

If you want fixed boxes and narrow roles this is not it.

If you want responsibility, creative ownership, and space to grow read on.

We are hiring a Social Media Manager who will own HIPCASTLEs social presence end-to-end across:

Instagram LinkedIn YouTube emerging platforms

You will function as both:

The Handler execution & operations

The Creative Lead concepts & direction

Freshers with strong execution ability, creative sense, and learning mindset are encouraged to apply.

• Drive growth on Instagram, LinkedIn, YouTube
• Experiment on Reddit, Quora, Threads, X, Pinterest, Discord groups
• Ensure consistent posting & brand presence
• Maintain HIPCASTLE tone & mindset voice
• Take full responsibility for daily execution
  

• Build monthly content calendars
• Conceptualize reels, posts, stories
• Plan & help execute shoots
• Guide visual themes & layouts
• Maintain a premium, clean aesthetic feed
  

• Actively engage in comments & DMs
• Join relevant conversations early
• Build brand voice through sharp replies
• Strengthen community & tribe presence
  

• Execute launch & drop campaigns
• Coordinate creator collaborations
• Drive UGC & testimonials
• Spot growth opportunities early
• Support performance + brand campaigns
  

• Track engagement & reach
• Identify what works double down
• Improve weak formats
• Prepare simple performance reports
  

• Fresher or 02 years experience
• Strong interest in brand building
• Good aesthetic & visual sense
• Strong Instagram & reel format understanding
• Good writing & communication
• Can plan + execute independently
• Learner mindset with ownership attitude
  

• High accountability
• Ownership mindset
• Detail oriented & consistent
• Proactive not instruction dependent
• Creative thinker + executor
• Comfortable with feedback & iteration
  

• Eye for color, styling, composition
• Premium content understanding
• Feed aesthetics awareness
• Interest in photography, reels, editing
• Visual storytelling ability
  

• Real startup ownership exposure
• Direct brand building experience
• Creative freedom + execution authority
• Fast learning curve
• Leadership visibility
• Performance incentives
  

Salary: 15,000 25,000 / month

(depending on skill, ownership, and fit)

High accountability and ownership performers will be considered for

ESOP participation and long-term growth partnership.

Not time-pass roles. Builder roles.

Send:

• Resume
• Portfolio / Work samples
• Social handles (if any)

to:

hello@hipcastle.com