Social Media Manager

Job Description:

The Social Media Manager is responsible for developing, implementing, and managing the companys social media strategy to enhance brand awareness, drive engagement, and support marketing goals.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy across platforms such as Instagram, Facebook, LinkedIn, Twitter, YouTube, and others.
• Plan, create, and publish engaging content (posts, reels, stories, videos, campaigns) that aligns with brand guidelines.
• Manage the social media content calendar and ensure timely posting.
• Monitor social media channels for trends, insights, and audience feedback.
• Analyze social media performance using analytics tools and prepare monthly/weekly reports.
• Collaborate with the marketing, design, and content teams to ensure cohesive brand messaging.
• Manage community engagement by responding to comments, messages, and queries on time.
• Identify growth opportunities and implement strategies to increase reach and engagement.

Qualifications & Requirements

• Bachelors degree
• Strong understanding of all major social media platforms and trends.
• Proficiency in social media scheduling and analytics tools.
• Basic knowledge of design tools like Canva, Photoshop, or video editing apps is a plus.
• Excellent communication, writing, and storytelling skills.
• Creative thinker with strong attention to detail.
• Ability to multitask, manage deadlines, and work in a fast-paced environment.