Social Media Manager

Experience: 25 years (flexible based on capability)

Role Description: We are looking for a Social Media Manager who can own and grow our social media presence end-to-end. This role is ideal for someone who understands content, distribution, and audience behavior, especially in the context of podcasts, thought leadership, and brand storytelling . The role also offers the opportunity to experiment with and scale new platforms as we grow.

Key Responsibilities:

Social Media Strategy & Management

• Own the social media strategy for all brand channels (LinkedIn, Instagram, X/Twitter, YouTube, etc.)
• Plan and manage monthly content calendars aligned with brand, marketing, and podcast goals
• Ensure consistency in tone, messaging, and visual identity across platforms

Podcast & Content Amplification

• Lead social media distribution for the podcast:
• Episode announcements
• Short-form clips, audiograms, reels, and carousels
• Guest amplification and collaboration posts
• Work closely with content, design, and video teams to repurpose long-form content into high-performing social formats

Platform Growth & Experimentation

• Identify opportunities to expand into new platforms (e.g., YouTube Shorts, Threads, new emerging channels)
• Test formats, posting times, and content styles to improve reach and engagement
• Stay updated with platform trends, algorithm changes, and best practices

Community and Engagement

• Manage comments, DMs, and community interactions in a professional and timely manner
• Build relationships with followers, partners, podcast guests, and industry voices
• Represent the brands voice with credibility and sensitivity (especially for healthcare content)

Performance & Reporting

• Track and analyze performance metrics (reach, engagement, follower growth, conversions)
• Share regular insights and recommendations for content and channel optimization
• Align social media KPIs with broader marketing and brand objectives

Desired Profile

• 25 years of experience managing brand or creator social media accounts
• Proven experience with podcasts, video-first content, or thought leadership brands (strong plus)
• Strong understanding of LinkedIn and Instagram; experience with YouTube and X/Twitter is a plus
• Ability to think strategically while also executing hands-on
• Excellent copywriting skills with an understanding of platform-specific tone
• Experience working with designers, video editors, and content writers