Social Media Manager

Job Title: Social Media Manager

Department: Marketing / Brand Communications

Location: Hyderabad

Job Role: Full Time

Job Summary:

We are seeking a Social Media Manager to lead our brands presence across international markets, with a strong focus on the USA and UK. This role goes beyond awareness and engagement it is responsible for driving measurable revenue through platform-native strategies, shoppable content, and conversion-driven campaigns. The ideal candidate should have expertise in international social media trends, storytelling, and performance-driven brand building.

Key Responsibilities:

Strategy & Content

Develop and execute social media strategies tailored for USA & UK markets, aligned with sales and brand goals

Create high-performing content (reels, shorts, stories, carousels, posts) optimized for engagement and conversions

Adapt content to trending topics, cultural moments, and consumer behavior in the USA & UK

Revenue Generation

Drive revenue through shoppable posts, Instagram/Facebook Shops, TikTok Shop, and platform-native checkout features

Create and promote story-first offers, flash sales, and exclusive social-only deals to boost conversions

Collaborate with performance marketing teams to design retargeting campaigns and optimize ROAS from social platforms

Community & Growth

Build and manage an engaged international community through interactive content, polls, challenges, and live sessions

Partner with US & UK creators/influencers for UGC campaigns, affiliate collaborations, and product launches

Leverage social proof (reviews, testimonials, influencer content) to build credibility in international markets

Analytics & Optimization

Track and report KPIs such as engagement, CTR, revenue from social campaigns, conversions from stories/offers, and follower growth

Continuously A/B test creatives, formats, and offers to improve engagement-to-purchase funnels

Monitor competitor activities in the USA & UK to identify trends, gaps, and revenue opportunities

Key Requirements:

Graduate in Marketing, Communications, or related field

24 years of experience managing international social media accounts (preferably USA & UK)

Strong understanding of Meta (Facebook, Instagram), TikTok, YouTube, and emerging international platforms

Experience in social commerce (Instagram Shop, TikTok Shop, Facebook Shop, Pinterest Shopping)

Hands-on experience with paid promotions, ad dashboards, and analytics tools

Proven track record of driving direct revenue from social campaigns (offers, flash sales, shoppable stories)

Strong creative instincts and ability to tailor messaging for US & UK audiences

Excellent English communication skills with cultural fluency in Western markets

Ability to work cross-functionally with design, content, product, and growth teams

Salary: Up to 7 LPA (Based on experience & interview performance).

NOTE:

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