Social Media Manager

Social Media Manager (Agency/Multi-Account Focus)

Location: CR Park, South Delhi

Experience Required: Minimum 2.5-3 years in social media management, preferably in an agency or multi-account setup.

Salary Range (Annual CTC): 3,00,000 4,50,000 LPA (Based on experience, interview performance, and proven proficiency in Social Media Management).

Employment Type: Full-time, Immediate Joiner.

Key Responsibilities:

As a hands-on Social Media Manager, you will be the core driver of our clients' online presence and growth. Your responsibilities will include:

• Strategy & Execution: Develop and execute comprehensive social media strategies for 68 client accounts across various industries.
• Platform Management: Manage and grow brand presence on platforms including Instagram, Facebook, LinkedIn, X, YouTube , and others.
• Paid Campaigns: Plan, run, and optimize Meta Ads campaigns (Facebook & Instagram Ads) with a clear focus on client ROI and performance targets. Oversee budgets for all paid promotions.
• Client Relations: Handle all client communication, conduct strategic consultation calls, and present monthly performance reports.
• Content Coordination: Coordinate seamlessly with internal design, content, and video teams to ensure timely and high-quality deliverables.
• Performance Analysis: Prepare detailed performance reports, analyze key metrics (e.g., engagement, reach, conversions), and adjust strategies based on data-driven insights.
• Community Engagement: Manage community interaction by promptly responding to comments, direct messages (DMs), and mentions to foster a positive brand image.
• Market Monitoring: Stay ahead of the curve by monitoring industry trends and competitor activities to suggest and implement fresh, innovative social media ideas.

Required Skills:

To succeed in this role, you must possess:

• Meta Ads Manager Expertise: Proven, hands-on experience with Meta Ads Manager including campaign setup, advanced audience targeting, A/B testing, budget optimization, and comprehensive reporting.
• Copywriting: Strong, creative copywriting skills for crafting engaging captions, posts, and high-converting ad copy.
• Social Media Tools: Familiarity with social media scheduling and management tools like Buffer, Hootsuite, Sprout Social , or similar.
• Analytics Proficiency: Good knowledge of analytics tools, including Meta Insights and Google Analytics , to track and measure campaign success.
• Account Management: Direct client servicing and account management experience, with a focus on building strong relationships.
• Multitasking Ability: Proven capacity to efficiently multitask and manage the demanding schedules of multiple client accounts simultaneously.
• Communication: Excellent verbal and written communication, reporting, and presentation skills.

Good to Have (Bonus Skills):

• Basic graphic designing skills (Canva, Photoshop ).
• Video editing basics (for quick edits/repurposing content).
• Experience in running and managing influencer marketing campaigns .

Work Environment:

This is an opportunity for a high-impact individual to join a dynamic team:

• Environment: Fast-paced, supportive, and team-oriented.
• Ownership: Direct client interaction with high ownership of account performance and success.
• Goals: Clear performance targets and Key Performance Indicators (KPIs) focused on client growth.