Social Media Manager

Location: Delhi

Experience: 25 years

Department: Marketing / Brand Communications

We are looking for a creative and data-driven Social Media Manager to lead our social presence across all platforms. The ideal candidate should be strong in content creation, brand storytelling, analytics, and community engagement.

• Develop and execute the brands social media strategy across Instagram, Facebook, YouTube, LinkedIn, Twitter, and emerging platforms.
• Plan, create, and publish engaging content (reels, posts, stories, campaigns).
• Lead calendar planning for monthly and weekly content.
• Work with designers and video editors to develop visually appealing creatives.
• Monitor trends, competitor activities, and platform algorithm changes.
• Manage influencer collaborations and identify creators who fit the brand identity.
• Track performance using analytics tools and generate actionable insights.
• Own community management: reply to comments, DMs, and manage audience engagement.
• Coordinate with internal teams (marketing, product, e-commerce) for campaign integration.
• Ensure brand consistency in tone, visual identity, and messaging across platforms.

• Proven experience managing social media for brands, agencies, or creators.
• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, Twitter (X), and trending content formats.
• Hands-on experience with reels, scripts, and creative ideation.
• Excellent communication, copywriting, and storytelling skills.
• Basic knowledge of tools like Meta Business Suite, Canva, Buffer/Later, Analytics tools, etc.
• Ability to understand brand positioning and maintain a consistent voice.
• Creativity, trend awareness, and strong aesthetic sense.

• Experience working with influencers or managing collaborations.
• Understanding of brand communication and consumer behavior.

• Graduate in Marketing, Communications, Media, or related fields preferred.

• Only candidates with relevant social media experience should apply. Irrelevant applications will not be considered.