Social Media Manager

Company: New Theory

Location: Delhi / Hybrid

Experience: 24 Years

Role Overview

Were looking for a high-ownership Social Media Manager who can manage content, shoots, influencers, and brand communication end-to-end. This role requires strong execution, aesthetic sense, and people skills.

Key Responsibilities

Own and manage New Theorys presence on Instagram, YouTube, and LinkedIn
Plan and execute monthly content calendars
Ensure end-to-end content execution from ideation to posting
Coordinate shoots by following shoot SOPs and managing models, creators, editors, and designers
Ensure smooth on-ground shoot execution and timely delivery
Manage influencers end-to-end: outreach, negotiation, coordination, and tracking
Identify and grab PR opportunities and represent the brand at events
Manage event communication and on-ground execution
Maintain strong aesthetic and brand consistency
Drive virality for products and campaigns
Engage with the community via comments and DMs
Track performance and share basic insights

What Were Looking For

High accountability, ownership, and deadline discipline
Strong understanding of social media trends and growth
Experience handling shoots and influencer management
Good communication and people skills
Interest in fitness, fashion, or lifestyle brands
Comfortable in a fast-moving startup environment

Good to Have

Experience with D2C or fitness brands
Knowledge of Canva / Photoshop and basic design sense
Basic understanding of reel editing

What Youll Get

Work closely with founders
Creative ownership and execution freedom
Real responsibility and visible impact
Growth with a fast-scaling brand

To Apply:

Send your portfolio, resume

Email:

Social Media Manager

New Theory

Job Description

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