Social Media Manager

Job Description: Social Media Manager

Location: Gurugram- On site

Experience: 3-6 Years

Type: Full-time

About Cumin Co.

At Cumin Co., were on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routineit's a ritual of love and connection. We craft tools that honour that belief.

Website: www.cuminco.com

Instagram: https://www.instagram.com/cuminco_india/?next=%2F

Role Overview

We are looking for a creative and strategic Social Media Manager with a strong background in Influencer Marketing to join our growing D2C brand. This role will focus on building, managing, and scaling influencer-led campaigns while ensuring strong social media presence and engagement across platforms.

Key Responsibilities

• Manage brands official social media handles, ensuring timely, engaging, and on-brand content.
• Plan and execute influencer campaigns across Instagram, YouTube, and emerging platforms to drive brand awareness and conversions.
• Negotiate collaborations, partnerships, and contracts with influencers and agencies.
• Track, analyze, and report on campaign performance (engagement, reach, ROI).
• Collaborate with internal teams (Content, Marketing, Design) to ensure consistent messaging and creative output.
• Stay updated on social media trends, new tools, and influencer ecosystem developments.

Requirements

• 36 years of experience in Social Media Management with a strong focus on Influencer Marketing (preferably in a D2C/consumer brand).
• Strong network or experience in working with influencers, agencies, and creator communities.
• Excellent communication, negotiation, and relationship management skills.
• Strong understanding of social media analytics and campaign measurement.
• Creative mindset with ability to identify trends and craft engaging narratives.
• Knowledge of paid campaigns on social platforms is a plus.

Perks & Benefits:

• High-impact ownership role on Cumin Co.s flagship channel
• Part of the founding team at Cumin Co.
• Opportunity to influence product, design, and content strategy
• Fast-growing, values-led D2C brand shaping the $5B Indian kitchenware market
• A warm, driven, and collaborative team culture