Social Media Manager

Experience: 45 Years Location: On-site full time

Role Overview

We are looking for a Social Media Manager to lead the digital presence of our hospitality brands. The role involves owning the end-to-end social media strategy, content execution, community management, and performance analysis across all restaurant brands under CHPL Pvt Ltd.

This role requires someone who understands hospitality storytelling, nightlife culture, food & beverage marketing, and high-engagement social media formats.

Key Responsibilities

1. Social Media Strategy & Planning

Develop and execute social media strategies for all brands under CHPL

Create monthly content calendars aligned with campaigns, events, and promotions

Plan launch campaigns, seasonal campaigns, and event promotions

Ensure brand voice consistency across platforms

2. Content Execution

Oversee creation and publishing of content including:

Reels

Static creatives

Carousels

Stories

Event promotions

Work closely with designers, photographers, videographers, and editors

Guide shoot concepts and content direction

3. Community Management & ORM

Manage brand conversations across:

Instagram

Google Reviews

Zomato

Swiggy

Respond to comments, DMs, and customer feedback

Escalate critical customer issues internally

4. Performance Tracking

Track and analyze:

Engagement

Reach

Follower growth

Conversion to reservations/footfall

Optimize content using data-driven insights and AI tools

Prepare monthly performance reports

5. Paid + Organic Coordination

Coordinate with performance marketing for:

Boosted posts

Event promotions

Campaign amplification

6. Trend Monitoring

Stay updated with:

Instagram trends

Viral formats

Hospitality marketing trends

Implement relevant trends quickly

Required Skills

Strong understanding of Instagram-first content

Experience managing F&B, nightlife, or hospitality brands preferred

Strong storytelling and content planning ability

Experience with social media analytics

Good coordination and project management skills

Excellent written and verbal English communication skills

Strong copywriting ability for captions, responses, and campaign messaging

Tools

Meta Business Suite

Instagram Insights

Google Analytics

Notion / Trello / Asana

Canva (basic understanding)