Social Media Manager

Role Description

This is a full-time hybrid role for a Social Media Manager, based in Mumbai, with the flexibility to work from home. The Social Media Manager will be responsible for developing and implementing effective social media marketing strategies. Day-to-day tasks include planning and creating engaging content for various platforms, optimizing social media performance, conducting market research to identify trends, and collaborating with creative teams to align social media campaigns with overall branding goals. The role also involves engaging with audiences, monitoring social media activity, and analyzing performance metrics to drive continuous improvement.

Qualifications

• Strong expertise in Social Media Marketing and Social Media Optimization (SMO)
• Proven skills in Communication and Writing to craft engaging and brand-aligned content & captions for social platforms
• Experience in developing and executing Content Strategies to meet marketing goals
• Proficiency in analyzing social media analytics and reporting insights
• Creative thinking and familiarity with visual storytelling principles
• Ability to work independently as well as collaboratively in a hybrid environment
• Bachelors degree in Marketing, Communications, or related field (preferred)
• Experience in Canva designing is a plus