Social Media Manager

Company:a2z Workhub

Website:

Role: Social Media Manager

A Social Media Manager is responsible for building a brands online presence, engaging audiences, and driving business goals through social platforms.

Key Responsibilities:

• Plan, create, and publish content (posts, reels, stories, videos) across platforms like Instagram, Facebook, LinkedIn, YouTube
• Manage daily social media activity (comments, DMs, reviews, and community engagement)
• Develop monthly content calendars aligned with brand goals and campaigns
• Run and optimize paid ad campaigns (Meta, Instagram, etc.)
• Track performance using analytics and prepare weekly/monthly reports
• Coordinate with designers, videographers, and marketing teams
• Stay updated with trends, algorithms, and platform updates
• Maintain brand voice, consistency, and visual identity

Required Skills:

• Strong content writing & communication skills
• Knowledge of social media tools (Meta Business Suite, Hootsuite, Buffer, etc.)
• Basic understanding of graphics & video content
• Analytics & performance tracking
• Creativity, trend awareness, and time management

Qualifications:

• Bachelors degree in Marketing, Communications, or related field (preferred)
• 0 1 years experience in social media handling (varies by company)
• Experience in local or service-based brands is a plus

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