Social Media Manager

Role Overview

We are looking for a Social Media Manager with 46 years of experience to own and scale 66degrees social media presence across key platforms. This role will focus on strategy, planning, and executionwith a strong emphasis on LinkedIn as the primary platform, along with Instagram, Youtube and other social media channels, to drive brand building, thought leadership, and campaign amplification in a B2B context.

You will work closely with design, content, and campaign teams to translate ideas into high-impact social content that aligns with our brand, business goals, and audience needs.

Responsibilities

• Own and manage 66degrees social media presence across LinkedIn, Instagram, Youtube and other relevant platforms, with LinkedIn as the primary channel.
• Develop and maintain monthly and quarterly social media content calendars aligned with brand, campaign, and business priorities.
• Collaborate with design, content, and campaign teams to plan, create, and publish high-quality social content.
• Support brand building, thought leadership, and campaign amplification through consistent and impactful social storytelling.
• Use Hootsuite, including Hootsuite Amplify, to schedule, publish, and manage social content efficiently.
• Ensure brand consistency in tone, messaging, and visual representation across all social channels.
• Track and review social media performance metrics to inform reporting and ongoing planning.
• Leverage AI-powered tools to support content ideation, copy refinement, planning, and overall workflow efficiency.
• Stay updated on platform trends, best practices, and new features, especially within LinkedIn and B2B social media.

Qualifications:

• 46 years of hands-on experience managing social media for B2B brands, tech companies, or consulting firms (preferred).
• Strong expertise in LinkedIn content planning and publishing, with working experience across Instagram and other social platforms.
• Proven experience using Hootsuite, including Hootsuite Amplify.
• Experience collaborating closely with design and content teams to bring social ideas to life.
• Strong understanding of social media metrics, analytics, and reporting.
• Understanding of how to use design tools such as Canva, Figma, or similar platforms for working with social media templates.
• Comfortable using AI-enabled tools to enhance social media planning, content ideation, and execution.
• Excellent communication skills with a strong eye for detail.
• Ability to manage multiple initiatives and timelines simultaneously.