Social Media Manager

Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with brand, business, and growth goals
• Plan monthly and quarterly content calendars across platforms (Instagram, LinkedIn, X, YouTube, etc.)
• Identify content themes, campaigns, and formats that drive engagement and trust
• Oversee creation of platform-specific content including posts, reels, carousels, videos, and stories
• Collaborate with content writers, designers, video producers, and subject matter experts
• Ensure all content aligns with brand voice, compliance guidelines, and quality standards
• Write and review captions, scripts, and CTAs with strong storytelling and clarity
• Own day-to-day handling of all social media platforms
• Monitor comments, DMs, and community engagement; ensure timely and brand-aligned responses
• Stay updated with platform trends, algorithm changes, and best practices
• Track, analyze, and report performance metrics (reach, engagement, growth, conversions)
• Use insights to optimize content, formats, posting schedules, and campaigns
• Share regular performance dashboards and actionable insights with stakeholders
• Execute launches, campaigns, and special initiatives (product, content series, events)
• Coordinate paid amplification in collaboration with performance marketing teams (if applicable)
• Identify influencer, collaboration, and partnership opportunities where relevant
• Ensure adherence to regulatory and compliance requirements, especially for finance-related content
• Maintain content approvals, documentation, and platform hygiene

Experience & Skills:

• 5 to 10 years of hands-on experience managing social media accounts in finance domain
• Strong understanding of social media platforms, content formats, and analytics tools
• Excellent written communication and storytelling skills
• Ability to interpret data and translate insights into content improvements
• Experience working with designers, video teams, and cross-functional stakeholders
• Organized, detail-oriented, and comfortable managing multiple timelines