Social Media Lead(A54098)

Roles & Responsibilities

1. Strategy Development for all Brands of Xiaomi

- Develop and implement a comprehensive strategy tailored to each platform.

- Drive brand storytelling, product launches, and campaigns tailored to different consumer segments.

- Conduct competitor analysis and research emerging platforms and trends to keep the brand ahead of the curve.

- Leverage insights to refine and evolve the social media strategy.

2.Content Creation & Management:

- Lead content planning and calendar management, ensuring a mix of product-led, brand-led, and community-driven content.

- Oversee the production of high-quality, platform-specific creatives.

- Collaborate with the creative team to design content that resonates with the target audience.

3.Performance Analytics

- Track and analyze the performance of social campaigns, leveraging data to optimize content and strategy.

4.Collaboration

- Work closely with cross-functional teams, including product, brand, and growth marketing, to align social media efforts with overall business goals.

- Partner with influencers, content creators, and external agencies to amplify brand reach and engagement.

5.Support Community Management

- Monitor, respond to, and engage with followers to foster a strong online community.

Qualification

- 8+ years of experience in Social media strategy, Brand storytelling, Brand strategy

- Strong understanding of social media Platforms as well as key metrics, tools, and best practices.

- Exceptional communication, storytelling, and copywriting skills.

- Experience in handling product or brand campaigns at scale.

- Ability to manage multiple projects in a fast-paced environment.

- Familiarity with performance marketing and digital advertising is a plus.

- Experience working in the technology or consumer electronics sector (not mandatory)