Key Responsibilities :

Develop and implement overall social media strategy, content calendars, and campaigns aligned with goals.
Must have prior experience in generating programmatic revenue through content on Meta & other social media platforms, preferably within the entertainment and infotainment domain
Oversee creation of engaging content (posts, videos, graphics) for all platforms
Must have Openness for Content creation, & Camera Presence
Should have fair understanding trends and viral content
Oversee and drive the overall digital strategy to enhance online engagement, leading digital content specialization across writing, creation, and design, while ensuring timely execution through structured content calendars and implementation schedules
Ensure brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management
Responsible for all regular (and ad hoc) reporting and analysis of digital activity and providing crucial insights into further sales and marketing opportunities
Create, curate, and manage all published content (images, video and written)
Use digital analytics and metrics software to design post-evaluation decks for constant engagement with digital influencers

Stakeholder Management :

Skills & Qualifications :

Graduate with 8-12 yrs of experience as Social Media Manager
Advanced Visual Shooting and Editing experience
Expert in Premiere Pro/Resolve, specifically for 9:16 vertical storytelling
AI-Native Content: Proficient in AI suites (Midjourney, Runway, Descript to generate cinematic visuals and trailers
Data-Driven Creative: Ability to use platform analytics (CTR, retention, shareability) t0 constantly refine content pillars
Community building: Engage and build storytelling community, using them to evangelize the brand

Personal Attributes :

Social Media Lead