Social Media Lead

Key responsibilities:

1. Brand & Social Ecosystem Strategy

Integrated Social Ecosystem: Design and scale a cohesive social ecosystem with clearly defined roles

across brand, events, community, and creatorscreating a self-sustaining growth and engagement

flywheel.

Strategic Ownership: Lead the development and execution of a unified social strategy that ensures

consistent storytelling, cross-platform amplification, and meaningful engagement.

Cultural Relevance: Stay ahead of digital and cultural trends to ensure the brand remains progressive,

differentiated, and category-defining.

Leadership & Team Enablement

Team Leadership: Directly manage, mentor, and empower a team of Social Media Managersbuilding a

culture of accountability, experimentation, and continuous improvement.

Operational Excellence: Establish streamlined workflows between social, design, and creative teams to

ensure brand consistency, speed, and quality at scale.

Cross-Functional Leadership: Serve as the central social stakeholder on high-impact brand initiatives and

product launches, collaborating with product, PR, and growth teams to embed social strategy into the

broader business roadmap.

Creative Vision & Brand Positioning

Creative North Star: Conceptualize and lead breakthrough social-first campaigns that reinforce cults

positioning as a leading active lifestyle brand.

Narrative & Community Building: Craft compelling, high-intent storytelling that fosters deep emotional

connection and long-term community loyalty.

Creator Strategy: Build and scale impactful creator partnerships that drive organic reach, cultural

credibility, and authentic brand advocacy.

Brand Collaborations: Identify and execute high-affinity brand-to-brand partnerships that elevate brand

perception and unlock new audience segments.

IImpact, Growth & Measurement

Organic Growth Engine: Leverage insights and performance data to drive organic reach that converts into

meaningful engagement and a thriving, high-retention community.

Platform-Native Strategy: Develop tailored, high-impact strategies across Instagram, YouTube, Facebook,

and Xensuring content is platform-native, algorithm-aware, and audience-centric.

Performance Accountability: Define clear KPIs and continuously optimize content, campaigns, and

partnerships to maximize brand impact and business outcomes

Qualifications & Skills

Experience & Leadership

89 years of experience in Social Media Marketing, with at least 3+ years in a formal people-management

role leading high-performing teams.

Demonstrated ability to build, mentor, and scale social teams while driving both creative excellence and

operational efficiency.

Hands-on experience growing a young, high-aspiration brand across a multi-platform social ecosystem

(Instagram and beyond).

Proven success in building and nurturing engaged communities, driving sustained audience growth, and

executing large-scale, integrated campaigns with measurable impact.

Performance & Funnel Thinking

Strong foundational understanding of Meta Ads Manager and paid social mechanics.

Ability to partner effectively with performance marketing teams to ensure seamless alignment between

organic content and paid mediacreating a cohesive, full-funnel growth engine.

Creative & Cultural Acumen

A robust portfolio showcasing campaigns that go beyond static postingdriving cultural relevance,

conversation, and interactive brand experiences.

Demonstrated ability to conceptualize social-first ideas that spark engagement, foster community

participation, and create lasting brand moments.