Social Media Lead (Personal Brands & Podcasts)

Company Description

The Attention Co. is a premier personal branding and marketing studio specializing in helping founders, creators, and professionals establish impactful digital identities. Our services extend beyond superficial metrics, focusing on strategy-driven content, advanced growth systems, and monetization frameworks. Backed by deep experience crafting brands with followings exceeding 2 million, we operate across diverse industries, including entertainment, alcobev, and thought leadership. We are committed to delivering measurable results that drive genuine business success.

We work heavily with:

• Long-form podcasts
• High-signal short-form content
• LinkedIn, Instagram, and YouTube as brand-building platforms

This role is for someone who understands how personal brands actually grow , not just how to schedule posts.

Were looking for a Senior Social Media Manager who can own and scale personal brands end-to-end .

Podcast experience is a strong plus , but what matters more is:

• Understanding content strategy
• Distribution logic
• Platform-specific thinking
• Consistency + compounding

Youll work closely with the founder, editors, and creators to ensure content is not just posted but positioned and pushed correctly .

1. Personal Brand Strategy & Growth

• Build and execute social strategies for founders & creators
• Translate long-form content (podcasts, talks) into high-performing social assets
• Understand what to post, where, how often, and why

2. Platform Ownership

• Own Instagram, LinkedIn, and YouTube workflows
• Write captions, hooks, and context that increase reach and saves
• Understand platform nuances (formats, timing, distribution)

3. Podcast-Led Content (Strong Plus)

• Manage social distribution for podcast content
• Decide what clips deserve push vs what doesnt
• Coordinate with editors on cuts, hooks, and packaging

4. Performance & Iteration

• Track whats working (reach, saves, watch time, comments)
• Iterate content formats based on performance
• Develop repeatable content systems, not one-offs

5. Coordination & Ownership

• Work closely with editors, designers, and creators
• Maintain content calendars and publishing discipline
• Ensure deadlines, quality, and consistency are met

• 3+ years of experience managing social media for personal brands, creators, or founder-led pages
• Strong understanding of how creators scale , not just how brands post
• Comfortable with podcast-led ecosystems (or eager and fast to learn)
• Knows the difference between:

Reach vs relevance

Posting vs positioning

Trends vs long-term brand equity

• Can think independently and take ownership

• Youve only managed static brand pages
• You rely purely on trends without strategy
• Youve never worked with a founder or creator directly
• You need constant instructions to execute
• Youre looking for freelance / remote work

• Work on high-quality personal brands from the inside
• Exposure to podcasts, founders, and long-form IPs
• Ownership and trust, not micromanagement
• Clear growth into Lead / Head of Social / Brand Strategist