Social Media Engagement Executive

Key Responsibilities:

Content Engagement & Community Building

• Monitor and actively engage with all posts published across Instagram, LinkedIn, YouTube, and Facebook for all Biotecnika brands on a daily basis.
• Ensure every post achieves a minimum engagement benchmark of 1001,000 likes and comments through proactive community interaction.
• Respond promptly and meaningfully to comments, DMs, and mentions across all brand handles to build an active and loyal community.
• Initiate conversations in the comments section to spark discussion, encourage shares, and increase post reach.

Audience Interaction & Sentiment Management

• Identify and engage with followers, students, and potential learners in a way that reflects each brand& tone and voice.
• Handle positive feedback, queries, and criticism with professionalism and empathy.
• Escalate unresolved queries or complaints to the relevant teams (sales, student support) in a timely manner.

Engagement Strategy Execution

• Collaborate with the content team to suggest engagement hooks, CTAs, and comment-prompting strategies for each post before it goes live.
• Identify trending conversations, hashtags, and industry discussions in biotech, pharma, chemistry, and life sciences to join and amplify brand visibility.
• Track high-performing posts and replicate successful engagement patterns across brands.

Reporting & Analytics

• Maintain a daily engagement tracker covering likes, comments, shares, reach, and saves across all brands.
• Provide weekly reports on engagement performance, highlighting top-performing posts, audience insights, and areas needing improvement.
• Share actionable suggestions to improve engagement rates based on performance data.

Cross-Brand Coordination

• Manage engagement simultaneously across 45 brand handles without compromising quality or consistency of tone for each brand.
• Coordinate with the content and design team to ensure posts are engagement-ready before publishing.

Who We are Looking For

• Graduate in any discipline; background in life sciences, biotech, pharmacy, or chemistry is a strong advantage.
• 02 years of experience in social media management, community management, or digital marketing. Freshers with strong social media instincts are welcome.
• Deep familiarity with Instagram, LinkedIn, YouTube, and Facebook you should be someone who lives on these platforms and understands how they work.
• Excellent written communication skills in English; ability to craft engaging, on-brand replies and comments quickly.
• Ability to multitask across multiple brand accounts without losing focus or quality.
• High sense of ownership you treat engagement numbers as your personal KPIs.
• A genuine interest in education, biotechnology, or life sciences is a big plus.

What You Will Be Measured On (KPIs)

• Minimum engagement (likes + comments) achieved per post across all brands.
• Response time to comments and DMs.
• Weekly growth in follower engagement rate.
• Quality and relevance of community interactions.
• Accuracy and timeliness of engagement reports.

What We Offer

• A dynamic, fast-growing work environment at one of India& most recognized biotech EdTech companies.
• Hands-on experience managing engagement for multiple established brands with a combined audience of lakhs.
• Opportunity to grow into a Social Media Manager or Brand Strategist role.
• A supportive team culture that values initiative and creativity.