Social Media & Content Leader

We are seeking a seasoned Social Media & Content Leader to scale a global brand in wellness, Ayurveda, and holistic health . This role demands a strategic thinker and storyteller who can build global visibility, foster engaged communities, and convert content-led engagement into loyal customers.

You will own the end-to-end content and social media ecosystemstrategy, execution, performance, and innovationacross global markets.

Key Responsibilities

Strategy & Leadership

• Define and lead a global content and social media strategy aligned with brand vision and growth goals
• Position the brand as a thought leader in Wellness, Ayurveda & Holistic Living
• Ensure consistent brand voice and storytelling across platforms and markets

Content & Storytelling

• Lead creation of high-impact content: blogs, videos, reels, podcasts, campaigns, emailers, and more
• Develop compelling storytelling frameworks showcasing Ayurvedas modern global relevance
• Collaborate with doctors, wellness experts, creators, and communities for authentic narratives

Social Media Excellence

• Own presence across Instagram, YouTube, LinkedIn, Facebook, Pinterest, X, and emerging platforms
• Design viral and community-led campaigns to drive reach, engagement, and acquisition
• Track performance using analytics tools and deliver actionable insights

Growth & Performance

• Own social KPIs: reach, engagement, leads, conversions, and brand sentiment
• Optimize organic and paid strategies using data and experimentation
• Build content-to-conversion funnels supporting customer acquisition and retention

Collaboration & Innovation

• Partner with design, PR, e-commerce, and product teams for integrated campaigns
• Identify and execute global influencer, expert, and media collaborations
• Stay ahead of trends in digital marketing, AI tools, and content technology

Key Requirements

• 12+ years of experience in Content Marketing, Digital & Social Media Strategy
• Proven success building global brands through content and community
• Strong analytical mindset with hands-on experience in performance measurement
• Expertise in converting content into customer acquisition and growth funnels
• Excellent leadership, communication, and storytelling skills
• Strong global cultural awareness with content localization capability
• Passion for wellness, Ayurveda, holistic health, and consumer engagement

Success Metrics

• Growth in global follower base and engagement rates
• Increase in website traffic and lead conversions from content
• Customer acquisition driven by social campaigns
• Strengthened global brand reputation and community presence
• Measurable ROI from paid and organic social initiatives

Industry Preference

Beauty & Personal Care | Wellness | Pharma | Lifestyle | Healthcare | Consumer Brands