Social Media & Content Lead

Job Description: Social Media & Content Lead (Execution + Ideas)

Company: Piyaau Beverages Pvt. Ltd.

Location: Delhi NCR (Hybrid)

Type: Full-time

Compensation: 22,00030,000/month (based on portfolio + execution speed)

Start: Immediate

About Piyaau

Piyaau is a performance-first, plastic-free hydration company. Were building premium hydration in aluminium cans, designed for clarity, focus, and real output.

Role summary

This role is the marketing engine operator + idea driver.

You will plan content, create strong ideas, and run execution end-to-end with a small setup: founder + freelancers (designer, video editor, videographer). If you cant generate ideas, this role wont work. If you can generate ideas but cant execute consistently, it also wont work.

What you will own

1) Content strategy (practical, not corporate)

Build weekly content strategy based on business goals (sales, awareness, distribution, hiring).

Decide content pillars + formats that can repeat and scale.

Spot trends and convert them into Piyaau-style content (not copy-paste).

2) Idea generation (non-negotiable)

Deliver a weekly list of:

10 hooks

5 reel concepts

3 carousel/post concepts

Maintain an idea bank so we never run out of content.

Push founder content: help script, prompts, talking points, and filming plans.

3) Calendar + posting + community

Maintain a content calendar across IG + LinkedIn (and others if needed).

Post consistently, manage comments/DMs, respond fast and smart.

Identify whats working and iterate every week.

4) Creative production coordination

Write clear briefs for:

Designer (templates, carousels, story packs)

Video editor (reel edits, subtitles, pacing)

Videographer (shoot planning, shot list)

Manage workflow: deadlines, approvals, file system, delivery.

5) Reporting and improvement loop

Weekly reporting (one page):

Output: planned vs published

Performance: reach, follows, saves, profile visits, clicks

Winners: top 3 pieces + why they worked

Next actions: what well double down on next week

Expected output (minimum targets)

Weekly:

34 reels published

23 posts (static/carousel)

Stories: 5 days/week

Weekly idea bank update

1 weekly report

Monthly:

1 monthly content plan + shoot plan

1 monthly insight doc (repeatable formats, audience learnings)

Nice to have (bonus)

Basic understanding of Meta Ads: objectives, audiences, creatives, pixels/events.

Ability to coordinate with a freelance performance marketer and track results.

Basic Canva / editing sense for quick drafts (final design can be done by designer).

Requirements

12 years experience managing a brand page or creator page (proof matters more than resume).

Strong content taste: hooks, storytelling, short-form pacing.

Execution discipline: can hit deadlines consistently.

Startup mindset: ownership, speed, no excuses.

Portfolio required: pages youve handled + examples of content that performed.

Who this is NOT for

People who only schedule posts but dont create ideas.

People who want a big team and lots of approvals.

People whose expected compensation is above 30k for this role right now.

How to apply (important)

Start your application message with: PIYAAU-IDEAS

Send:

1. Portfolio links (IG/LinkedIn pages you managed + 3 best reels/posts)

2. Current location (Delhi NCR) + hybrid availability (Yes/No)

3. Expected monthly compensation (must be 30,000)

4. In 5 lines: your content ideas for Piyaau (what would you post and why)