Social Media & Content Lead

At Dog-O-Bow , social media isnt about posting daily, its about telling real pet-parent stories , building a strong brand voice, and collaborating with creators who truly understand our audience.

Were looking for someone who can own our social presence end-to-end .

Own the social media content strategy across platforms (Instagram-first)

Build and manage monthly & weekly content calendars aligned with business goals

Plan and execute content-led campaigns around launches, festivals & brand moments

Identify, onboard and manage content creators & influencers

Create detailed creator briefs (objectives, tone, dos & donts, deliverables)

Review, approve or reject creator content to ensure brand alignment

Ensure consistency in visual language, captions, tone & storytelling

Collaborate with internal teams for product, launch and campaign inputs

Track content performance (engagement, saves, shares) and iterate quickly

Share insights & learnings to improve future content and campaigns

You understand Instagram-first content

Youve worked with creators before (and arent afraid to reject content)

You care about brand voice, not just reach

You can explain why a reel worked, not just that it did

You think in campaigns , not random posts

Just scheduling posts

Chasing follower counts

Copy-pasting trends without context

25 years in D2C / lifestyle / pet / fashion / FMCG

Prior experience managing multiple creators is a big plus